In 1997, Jeff Staple walked into a boutique in New York City wearing a shirt he printed in his silkscreen class at Parsons School of Design. What started as a small T-Shirt line handmade by Jeff Staple, grew organically and began to gain visibility in NYC. In the process of building this burgeoning brand, Nike asked Jeff Staple in 2005 to create a special commemorative sneaker that would represent New York. The Staple Pigeon Dunk SB was conceived and led to much fanfare upon its release and exposed Staple as well as sneaker culture to the masses. With roots tied to Fader Magazine, a history of collabs with Shake Shack, and three separate projects with automotive companies. In Jeff s words, to understand is to see, and to see is to have clarity of mind. That clarity has helped develop his iconic Pigeon logo (and brand) into a global force that has graced the heels of almost every major footwear brand imaginable. This book offers readers a history lesson in streetwear and the sneaker industry while also uncovering design context to a series of Staple s most crucial projects. A beautiful visual reference, this book invites you to travel down an intricate maze of streetwear history told through an insider s point of view. Archival sketches, drawings, magazine covers, and a foreword by Hiroshi Fujiwara make this an indispensable volume for lovers of streetwear and design.