A market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then helps you develop your intuition through hallmark Solved Problems. The text places emphasis on modern theories, such as industrial organization theory, game theory, and transaction cost theory, which are useful in analyzing actual markets. At the same time, a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems and analyze policy. The 9th Edition, Global Edition, has been substantially updated with new or revised real-world examples, applications and problems. This gives you a practical perspective, seeing how models connect to real-world decisions being made in today's firms and policy debates. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

Microeconomics: Theory and Applications with Calculus, 5th Edition, Global Edition remains the premiere microeconomics text to marry formal theory with robust, thoroughly analysed real-world problems. Intended as an intermediate microeconomics text, Perloff introduces economic theory through a combination of calculus, algebra, and graphs. It then integrates estimated, real-life problems and applications, using a step-by-step approach to demonstrate how microeconomic theory can be applied to solve practical problems and policy issues. Compared with similar texts, the author places greater emphasis on using contemporary theories to analyse markets, so students are prepared to apply economic theory to the latest policy analysis in the field. New to this edition Solved Problems provide students with a step-by-step model for working out qualitative and quantitative problems using algebra and calculus. Students get the opportunity to practice the method modeled in a series of related exercises at the end of each chapter (744 exercises in total). Challenges combine an Application and a Solved Problem. Each chapter (excluding Chapter 1) begins with a Challenge, which discusses a real-world issue, and concludes with one or more questions based on that discussion. At the end of the chapter, a Challenge Solution answers these questions. Real-World Examples use real people, companies, and data to illustrate basic microeconomic theory and provide students with a practical perspective that showcases the versatility of modern microeconomics. Extensive coverage of problems from resource economics, labour economics, international trade, public finance, and industrial organisation analysed using contemporary theories is included. What-If Policy Analysis sections use microeconomic models to probe the likely outcomes of changes in public policies. Students learn how to conduct what-if analyses of policies such as taxes, subsidies, barriers to entry, price floors and ceilings, quotas and tariffs, zoning, pollution controls, and licensing laws. The text analyses the effects of taxes on virtually every type of market, as well as the limitations of applying economic theory to policy analysis.

A market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then helps you develop your intuition through hallmark Solved Problems. The text places emphasis on modern theories, such as industrial organization theory, game theory, and transaction cost theory, which are useful in analyzing actual markets. At the same time, a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems and analyze policy. The 9th Edition has been substantially updated with new or revised real-world examples, applications and problems. This gives you a practical perspective, seeing how models connect to real-world decisions being made in today's firms and policy debates. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

Written by two of the field's most respected researchers, Modern Industrial Organization goes beyond the traditional structure-conduct-performance framework by using the latest advances in microeconomic theory, including transaction cost analysis, game theory, contestability, and information economics. Updated to reflect new trends and topics, the 4th Edition focuses on providing students with a clear, unified structure for analysing theories and empirical evidence about the organisation of firms and industries.

For courses in Managerial Economics. A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real- world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini -cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises. Also available with MyEconLab (R) MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for: 0134472551 / 9780134472553 Managerial Economics and Strategy Plus MyEconLab with Pearson eText -- Access Card Package Package consists of: 0134167872 / 9780134167879 Managerial Economics and Strategy 013416976X / 9780134169767 MyEconLab with Pearson eText -- Access Card -- for Managerial Economics and Strategy