EUREKa ecONOMICS - EUREKONOMICS The power, flexibility, and versatility of participating whole life insurance has served and saved the personal economies American families for over one hundred-fifty years. Whether you are a single person, member of a family, matriarch, patriarch, owner of a business, executive at a large company, or an insurance and financial advisor- you will benefit from knowing more about whole life insurance, which has been called 'The Swiss Army Knife of Financial Products" in The Wall Street Journal. Moreover, you will become a hero by providing those you care about with their personal copy of The Dazzling Dozen. They will remember-and appreciate-your thoughtfulness for a long time.

21st Century Americans face challenges more daunting than those experienced by our forefathers and mothers during the Civil War or the Great Depression. The Five Gifts aims to show individuals and families that they can use the power, flexibility, and versatility of participating whole life insurance from a mutual insurance company to... maintain their uniquely American lifestyle insulate themselves from the greed for the accretion of power in Washington and the greed for our money on Wall Street. The 3600 words in this small book reverberate with the wisdom of millions of successful Americans that quietly created wealth using participating whole life insurance as the foundation for their personal economy

In 1758, Benjamin Franklin published the 25th and final issue of Poor Richard's Almanac. As a preface to this final edition, he wrote The Way to Wealth and introduced Father Abraham as the main character in the tale. Father Abraham embodied the financial wisdom that "Poor" Richard Saunders - one of Benjamin Franklin's many pen names - incorporated in the 25 years during which the almanac was a staple on mantels above fireplaces, in personal libraries and on the tables of colonial America. In 2008, on the 250th anniversary year of that event, Jeffrey Reeves is adding a unique and timely perspective to this classic book about money and life. The wisdom that Dr. Benjamin Franklin captured in The Way to Wealth is timeless. However, the vernacular of 1758 sometimes obscures the meaning for today's economy and for the personal economies of 21st Century Americans. Jeffrey's commentary adds clarity to the language and insights found in The Way to Wealth's tested and true principles and practices.