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Communicator-in-Chief - How Barack Obama Used New Media Technology to Win the White House (Hardcover): John Allen Hendricks,... Communicator-in-Chief - How Barack Obama Used New Media Technology to Win the White House (Hardcover)
John Allen Hendricks, Robert E. Denton; Contributions by Jody C Baumgartner, Jenn Burleson Mackay, Jonathan S. Morris, …
R2,456 Discovery Miles 24 560 Ships in 12 - 17 working days

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

Communicator-in-Chief - How Barack Obama Used New Media Technology to Win the White House (Paperback, New): John Allen... Communicator-in-Chief - How Barack Obama Used New Media Technology to Win the White House (Paperback, New)
John Allen Hendricks, Robert E. Denton; Contributions by Jody C Baumgartner, Jenn Burleson Mackay, Jonathan S. Morris, …
R1,237 Discovery Miles 12 370 Ships in 12 - 17 working days

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

Media Bias - Finding it, Fixing it (Paperback): Wm.David Sloan, Jenn Burleson Mackay Media Bias - Finding it, Fixing it (Paperback)
Wm.David Sloan, Jenn Burleson Mackay
R1,120 R869 Discovery Miles 8 690 Save R251 (22%) Ships in 12 - 17 working days

In this book, scholars examine the many prevailing arguments about media bias from a non-polemical perspective. Essays cover individual forms of bias, including ideology, politics, television, photography, religion, abortion, homosexuality, gender, race, crime, environment, region, military, corporate ownership, labor and health. Each essay introduces the topic, presents arguments for and against the specific bias, assesses the evidence for all arguments, and includes a list of suggested readings. Two additional essays discuss the broader aspects of the bias debate and give a personal perspective on reporting the controversial Israeli-Palestinian conflict.

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