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Communicator-in-Chief: How Barack Obama Used New Media Technology
to Win the White House examines the fascinating and
precedent-setting role new media technologies and the Internet
played in the 2008 presidential campaign that allowed for the
historic election of the nation's first African American president.
It was the first presidential campaign in which the Internet, the
electorate, and political campaign strategies for the White House
successfully converged to propel a candidate to the highest elected
office in the nation. The contributors to this volume masterfully
demonstrate how the Internet is to President Barack Obama what
television was to President John Kennedy, thus making Obama a truly
twenty-first century communicator and politician. Furthermore,
Communicator-in-Chief argues that Obama's 2008 campaign strategies
established a model that all future campaigns must follow to
achieve any measure of success. The Barack Obama campaign team
astutely discovered how to communicate and motivate not only the
general electorate but also the technology-addicted Millennial
Generation - a generational voting block that will be a juggernaut
in future elections.
Communicator-in-Chief: How Barack Obama Used New Media Technology
to Win the White House examines the fascinating and
precedent-setting role new media technologies and the Internet
played in the 2008 presidential campaign that allowed for the
historic election of the nation's first African American president.
It was the first presidential campaign in which the Internet, the
electorate, and political campaign strategies for the White House
successfully converged to propel a candidate to the highest elected
office in the nation. The contributors to this volume masterfully
demonstrate how the Internet is to President Barack Obama what
television was to President John Kennedy, thus making Obama a truly
twenty-first century communicator and politician. Furthermore,
Communicator-in-Chief argues that Obama's 2008 campaign strategies
established a model that all future campaigns must follow to
achieve any measure of success. The Barack Obama campaign team
astutely discovered how to communicate and motivate not only the
general electorate but also the technology-addicted Millennial
Generation - a generational voting block that will be a juggernaut
in future elections.
In this book, scholars examine the many prevailing arguments about
media bias from a non-polemical perspective. Essays cover
individual forms of bias, including ideology, politics, television,
photography, religion, abortion, homosexuality, gender, race,
crime, environment, region, military, corporate ownership, labor
and health. Each essay introduces the topic, presents arguments for
and against the specific bias, assesses the evidence for all
arguments, and includes a list of suggested readings. Two
additional essays discuss the broader aspects of the bias debate
and give a personal perspective on reporting the controversial
Israeli-Palestinian conflict.
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