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Communication is the key to organisational success and nowhere is
this truism more apparent than in the influence of internal
communication during a transformational process as dramatic as a
merger or acquisition. During the complex process of bringing the
two sets of employees together, continuous effort is crucial for
keeping in touch with how people feel; communicating information
clearly across both bidder and target; and beginning the process of
creating a new culture for the merged company. Communication is
vital, but information on what to do when and how to overcome, or
at least minimise, the practical problems inherent in trying to
communicate at a time when there is often little news, and when so
much must remain confidential is essential. Employee Communication
During Mergers and Acquisitions provides a blueprint for your
internal communication during a merger or acquisition, it contains
checklists, examples and tables to help busy communication and
integration teams by providing them with practical guidance and
examples of what they should consider. The authors start with the
genesis of your strategy and the statutory framework before the
partner company has been identified, then move on to each of the
stages of negotiation, merger announcement, pre-merger preparation,
and in the critical first 100 days, following the merger. The book
includes chapters exploring the process of developing the employer
brand for the new entity as well as of measuring and building on
the success of your strategy and is illustrated throughout by a
range of case studies.
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