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Das Internet der Zukunft - Bewahrte Erfolgstreiber und neue Chancen (German, Hardcover, 2011 ed.): Martin Artz Das Internet der Zukunft - Bewahrte Erfolgstreiber und neue Chancen (German, Hardcover, 2011 ed.)
Martin Artz; Edited by Udo Wagner; Contributions by Christoph Burmann; Edited by Klaus-Peter Wiedmann; Contributions by Nikhilesh Dholakia; Edited by …
R1,927 Discovery Miles 19 270
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Renommierte Autoren aus Wissenschaft und Praxis haben sich zum Ziel gesetzt, bewahrte Erfolgstreiber fur den Unternehmenserfolg darzustellen und gleichzeitig besonders
nachhaltige Veranderungen aufzuzeigen, damit sie als Chancen fur aussichtsreiches wirtschaftliches Handeln begriffen werden konnen. Schwerpunktmassig sollen dabei Aspekte aus
dem Marketing herausgegriffen und hier wiederum auf Managementinstrumente, die moderne
Formen des Internets bieten, fokussiert werden

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