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Purpose-Driven Innovation takes readers inside the UN Lab for
Organizational Change and Knowledge (UNLOCK) to discover a new
theory of change management, developed to help managers navigate
accelerating, global, societal challenges such as the Covid-19
pandemic. Using real UN cases, arranged according to the UN change
framework, the authors show how this new theory works in the real
world, overcoming bureaucratic obstacles and the challenges of the
digital era. This is the first book to set out how change
management models work in practice in the context of the
Sustainable Development Goals (SDGs). It is an essential primer for
all organizations, small and large, public or private, within and
outside of the United Nations, working to help achieve the SDGs
through organizational change in the wake of crisis.
This book was awarded the 2019 Axiom Business Book Award - Business
Technology, Bronze Medal. Users of twenty-first century,
digital-era technologies are "technology takers," accepting of and
adjusting to whatever the market offers them. Similar to small
firms that lack the market power to set prices and are economic
"price takers," managers today are increasingly unable to customize
the digital-era technologies their organizations use. Technology
takers have little influence over the capabilities of the
technologies they adopt; they cannot expect to improve on or
customize for themselves the features of Facebook, Google, the
iPhone, the blockchain, cloud-based enterprise resource planning
systems, or other game-changing and often disintermediating
technologies. The inability to modify available information
technologies is a shock to leaders and managers alike. Cloud-based
technologies arrive with set processes developed by others, and
users must learn new ways of working each time the technologies
themselves evolve. But refusing to adopt and adapt to digital-era
technologies is, increasingly, not an option. Change in the digital
era is constant and behavior-transforming. Managers must respond to
these changes, or they will get left behind by those who do. The
constancy of change also means that organizations have to do more
than launch typical, one-off change management or transformation
projects to succeed. To adopt efficiently and adapt effectively to
behavior-changing technologies, astute leaders should employ change
leadership techniques as a strategy for the digital era. This book
offers technology takers a playbook to manage change, create value,
and exploit the digital era's strategic opportunities. The book
draws on research and recent case studies to explain what it means
to be a technology taker. Organizations and their managers are
offered change leadership plays, which emphasize the iterative
nature of change management in the digital era. The book also
describes how technology taking can create value through data
stream analytics and be used strategically to respond proactively
to the challenges of the digital era.
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