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Today, John Deere is remembered-some say mistakenly-as the inventor
of the steel plow. Who was this legendary man and how did he create
the internationally renowned company that still bears his name? He
began as a debt-stricken blacksmith who, fleeing debt in New
England in the 1830s, set up shop in a little town on the Illinois
frontier. There, in response to farmers' struggles, he designed a
new plow that cut through the impervious prairie sod and lay open
the rich, heavy soil for planting. The demand for his polished
steel plow convinced him to specialize in farm implements. In the
decades before the Civil War, John Deere envisioned a company
supplying midwestern farmers with reliable, affordable equipment.
He used only high quality, imported steel and resisted pressure to
raise prices. At the same time, he won respectful affection from
his employees by working alongside them on the shop floor. Upon
taking the helm in the 1860s, John's only surviving son, Charles,
expanded the Moline factories to increase production, started
branch houses in major midwestern cities to speed distribution, and
began to transform the company into a modern corporation. The
transformation didn't come without difficulties however: Charles
found himself battling the Grange, facing threats of labor unions
and strikes led by his own employees, and enduring patent suits and
blatant thefts of product designs and advertising.
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