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'If you want to learn about gouache, this should keep you satisfied for a very long time.' Artbookreview.net If you love painting with watercolour and are ready to experiment with something different, then the versatile medium of gouache could be just the thing for you. Gouache is water-based, quick-drying and, can be painted light over dark as well as dark over light. Ideal for the beginner, it can be used thinly in a watercolour style, or more thickly as with oils or acrylics. This guide covers all the materials and tools required and has a comprehensive techniques section that includes overlaying colours, colour blending and troubleshooting. Experienced author Jeremy Ford takes you through three simple, step-by-step projects, each showcasing a unique style of painting with gouache. Numerous finished paintings are included to demonstrate the range of subjects, styles and techniques that you can achieve, and encourage you to develop your own style of painting using this exciting medium.
Jeremy Ford is a master-artist who will show you how to paint beautiful watercolour pictures, starting from initial sketches, through simple techniques to completed pictures, ready for display. A reissue of the best-selling How to Paint Water Colour, this book includes three comprehensive step-by-step demonstrations and covers a range of subjects from flower portraits to landscapes. Jeremy examines and breaks down the various essential materials needed, from selecting paper, paints and brushes through to other painting equipment. A simple colour theory section eliminates any mysteries about watercolour paint.
The digital revolution has dramatically changed the way customers gather information about brands. You are no longer in charge of your brand and reputation, your customers are. 'A brand is no longer what we tell the consumer it is - it is what the consumers tell each other it is' Scott Cook, founder of Intuit What your customers see about you online becomes their reality and they share this information in social media with millions instantly By understanding and utilizing the power of social media you can be in control of your brand. In Creating a Powerful Brand you'll learn the five key steps to creating and managing your personal brand. About Andrew Ford: With 15 years corporate experience backed by a Bachelor of Business (Marketing), and a Masters of Entrepreneurship and Innovation (MEI), Andrew is redefining 'Branding' for individuals, companies and small business.
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