Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.

Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.

Dogs have been part of motion pictures since the movies began. They have been featured onscreen in various capacities, from any number of "man's best friends" (Rin Tin Tin, Asta, Toto, Lassie, Benji, Uggie, and many, many more) to the psychotic Cujo. The contributors to Cinematic Canines take a close look at Hollywood films and beyond in order to show that the popularity of dogs on the screen cannot be separated from their increasing presence in our lives over the past century.
The representation and visualization of dogs in cinema, as of other animals, has influenced our understanding of what dogs "should" do and be, for us and with us. Adrienne L. McLean expertly shepherds these original essays into a coherent look at "real" dogs in live-action narrative films, from the stars and featured players to the character and supporting actors to those pooches that assumed bit parts or performed as extras. Who were those dogs, how were they trained, what were they made to do, how did they participate as characters in a fictional universe? These are a just a few of the many questions that she and the outstanding group of scholars in this book have addressed.
Often dogs are anthropomorphized in movies in ways that enable them to reason, sympathize, understand and even talk; and our shaping of dogs into furry humans has had profound effects on the lives of dogs off the screen. Certain breeds of dog have risen in popularity following their appearance in commercial film, often to the detriment of the dogs themselves, who rarely correspond to their idealized screen versions. In essence, the contributors in "Cinematic Canines" help us think about and understand the meanings of the many canines that appear in the movies and, in turn, we want to know more about those dogs due in no small part to the power of the movies themselves.