- Presents a broad, multi-disciplinary approach to social media, offering practical techniques, tools, and skills to students across communication, public relations, journalism, marketing, advertising, and media departments. - Offers a larger, longer view of the history and technology of social media – in addition to discussion of media law and ethics – presenting students with a valuable conceptual understanding of social media’s past, present, and potential future - Includes important updates about steadfast and new social media platforms, including TikTok, Instagram, Snapchat, Reddit, Facebook and YouTube, as well as a discussion of artificial intelligence, data, and privacy issues.

This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.

- Presents a broad, multi-disciplinary approach to social media, offering practical techniques, tools, and skills to students across communication, public relations, journalism, marketing, advertising, and media departments. - Offers a larger, longer view of the history and technology of social media – in addition to discussion of media law and ethics – presenting students with a valuable conceptual understanding of social media’s past, present, and potential future - Includes important updates about steadfast and new social media platforms, including TikTok, Instagram, Snapchat, Reddit, Facebook and YouTube, as well as a discussion of artificial intelligence, data, and privacy issues.

This book offers a wide-scale, interdisciplinary analysis and guide to social media and political communication, examining the political use of social media platforms such as Twitter, Facebook, Instagram and TikTok. From disinformation to artificial intelligence, Jeremy Lipschultz explores how social media tools are being deployed by "good" and "bad" political actors. The use of "fake news" or disinformation is clearly contextualized for readers within a wider understanding of the historic uses of propaganda, persuasion and political advertising. Lipschultz also examines how social media is used by activists and social movements to increase civic engagement and amplify social issues. The book surveys traditional media communication theories and methods, exploring newsgatekeeping, propaganda, persuasion and personal influence, and diffusion of new technologies and ideas, teaching vital critical thinking methods for consuming, engaging with, and understanding political social media content from a media literacy perspective. It also includes social network analyses which offer visual representations of social media crowds that influence social movements and political change. Essential reading for students of Media and Cultural Studies, Communication, Journalism, Political Science, and Information Technology, as well as anyone wishing to understand the current intersection of social media and politics.

In this new textbook, social media professor Jeremy Lipschultz introduces students to the study of social media law and ethics, integrating legal concepts and ethical theories. The book explores free expression, as it applies to students, media industry professionals, content creators and audience members. Key issues and practices covered include copyright law, data privacy, revenge porn, defamation, government censorship, social media platform rules, and employer policies. Research techniques are also used to suggest future trends in social media law and ethics. Touching on themes and topics of significant contemporary relevance, this accessible textbook can be used in standalone law and ethics courses, as well as emerging social media courses that are disrupting traditional public relations, advertising and journalism curricula. Case studies, discussion questions, and online resources help students engage with the complexities and ambiguities of this future-oriented area of media law, making it an ideal textbook for students of media law, policy and ethics, mass media, and communication studies.

In Free Expression in the Age of the Internet, Jeremy Lipschultz investigates the Internet and its potential for profound change, analyzing the use of its technology from social, political, and economic perspectives. Lipschultz provides new insights on traditional legal concepts such as marketplace of ideas, social responsibility, and public intere

Africana Race and Communication: A Social Study of Film, Communication, and Social Media focuses on the areas of History, Ethos, Motif, and Mythology-Philosophy. This study is an interdisciplinary study, which surveys the collection, interpretation, and analysis of Black communication and culture. Likewise, the intellectual dexterity of Africana Studies as an interdisciplinary body of knowledge postures alternative ways of probing Africana phenomena. This volume provides a categorical lens matrix of Africana Studies to locate race and communication in place, space, and time. Thus, it provides readers with a compilation of literary, historical, philosophical, and communicative essays that attempt to describe and evaluate the Africana experience from a centered perspective.

Africana Race and Communication: A Social Study of Film, Communication, and Social Media focuses on the areas of History, Ethos, Motif, and Mythology-Philosophy. This study is an interdisciplinary study, which surveys the collection, interpretation, and analysis of Black communication and culture. Likewise, the intellectual dexterity of Africana Studies as an interdisciplinary body of knowledge postures alternative ways of probing Africana phenomena. This volume provides a categorical lens matrix of Africana Studies to locate race and communication in place, space, and time. Thus, it provides readers with a compilation of literary, historical, philosophical, and communicative essays that attempt to describe and evaluate the Africana experience from a centered perspective.

This book offers a wide-scale, interdisciplinary analysis and guide to social media and political communication, examining the political use of social media platforms such as Twitter, Facebook, Instagram and TikTok. From disinformation to artificial intelligence, Jeremy Lipschultz explores how social media tools are being deployed by "good" and "bad" political actors. The use of "fake news" or disinformation is clearly contextualized for readers within a wider understanding of the historic uses of propaganda, persuasion and political advertising. Lipschultz also examines how social media is used by activists and social movements to increase civic engagement and amplify social issues. The book surveys traditional media communication theories and methods, exploring newsgatekeeping, propaganda, persuasion and personal influence, and diffusion of new technologies and ideas, teaching vital critical thinking methods for consuming, engaging with, and understanding political social media content from a media literacy perspective. It also includes social network analyses which offer visual representations of social media crowds that influence social movements and political change. Essential reading for students of Media and Cultural Studies, Communication, Journalism, Political Science, and Information Technology, as well as anyone wishing to understand the current intersection of social media and politics.

In this new textbook, social media professor Jeremy Lipschultz introduces students to the study of social media law and ethics, integrating legal concepts and ethical theories. The book explores free expression, as it applies to students, media industry professionals, content creators and audience members. Key issues and practices covered include copyright law, data privacy, revenge porn, defamation, government censorship, social media platform rules, and employer policies. Research techniques are also used to suggest future trends in social media law and ethics. Touching on themes and topics of significant contemporary relevance, this accessible textbook can be used in standalone law and ethics courses, as well as emerging social media courses that are disrupting traditional public relations, advertising and journalism curricula. Case studies, discussion questions, and online resources help students engage with the complexities and ambiguities of this future-oriented area of media law, making it an ideal textbook for students of media law, policy and ethics, mass media, and communication studies.

Joining a thriving field of new media, this collective volume authored by global academics features important research by thought leaders within computer-mediated communication (CMC) and social media. Featuring 40 comprehensive chapters of new research that focuses on what is new, relevant, and cutting edge in the areas of CMC and social media, authors critically explore topics ranging from social media theories to civil rights. Divided into three parts, the handbook begins with theory and methods, which sets the foundation for the text and then moves into the applicability of strategy, tactics, and measurement. The final focus is toward the future of CMC and social media and its impact on the study and practice of communication. Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.

In "Free Expression in the Age of the Internet," Jeremy Lipschultz investigates the Internet and its potential for profound change, analyzing the use of its technology from social, political, and economic perspectives. Lipschultz provides new insights on traditional legal concepts such as marketplace of ideas, social responsibility, and public interest, arguing that from a communication theory perspective, free expression is constrained by social norms and conformity.Lipschultz explores social limits on free expression by first examining history of print and electronic media law and regulation. He utilizes the gatekeeping metaphor, the spiral of silence, and diffusion theory to explore current data on the Internet. He uses "Reno v. ACLU "(1997) as a case study of current First Amendment thinking. This book includes recent evidence, including samples of content from Internet gossip columnist Matt Drudge, and the investigation of President Clinton as it unfolded on the World Wide Web.The analysis is related to broader issues about Internet content, including commercial and other communication. The new technologies raise new questions about legal and social definitions of concepts such as privacy. Free expression is explored in this book under the umbrella of a global, commercial economy that places importance on legal rights such as copyright, even where those rights limit free flow of ideas.The Internet places free expression on two tracks. On the one hand, corporate players are developing cyberspace as a new mass media. On the other hand, the Internet is virtual space where individuals have the power to connect and communicate with others in ways never before seen. This groundbreaking text advancing new media scholarship uses the most current case studies from the Internet to show free expression in practice today. Lipshultz presents a relevant and efficacious social communication theory of free expression which critically examines the necessary factors involved in comprehensive policy analysis and enactment.

This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.