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Social Media and Political Communication (Hardcover)
Loot Price: R3,983
Discovery Miles 39 830
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Social Media and Political Communication (Hardcover)
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Total price: R4,003
Discovery Miles: 40 030
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This book offers a wide-scale, interdisciplinary analysis and guide
to social media and political communication, examining the
political use of social media platforms such as Twitter, Facebook,
Instagram and TikTok. From disinformation to artificial
intelligence, Jeremy Lipschultz explores how social media tools are
being deployed by "good" and "bad" political actors. The use of
"fake news" or disinformation is clearly contextualized for readers
within a wider understanding of the historic uses of propaganda,
persuasion and political advertising. Lipschultz also examines how
social media is used by activists and social movements to increase
civic engagement and amplify social issues. The book surveys
traditional media communication theories and methods, exploring
newsgatekeeping, propaganda, persuasion and personal influence, and
diffusion of new technologies and ideas, teaching vital critical
thinking methods for consuming, engaging with, and understanding
political social media content from a media literacy perspective.
It also includes social network analyses which offer visual
representations of social media crowds that influence social
movements and political change. Essential reading for students of
Media and Cultural Studies, Communication, Journalism, Political
Science, and Information Technology, as well as anyone wishing to
understand the current intersection of social media and politics.
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