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The Emerald Handbook of Computer-Mediated Communication and Social Media (Hardcover)
Loot Price: R5,528
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The Emerald Handbook of Computer-Mediated Communication and Social Media (Hardcover)
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Joining a thriving field of new media, this collective volume
authored by global academics features important research by thought
leaders within computer-mediated communication (CMC) and social
media. Featuring 40 comprehensive chapters of new research that
focuses on what is new, relevant, and cutting edge in the areas of
CMC and social media, authors critically explore topics ranging
from social media theories to civil rights. Divided into three
parts, the handbook begins with theory and methods, which sets the
foundation for the text and then moves into the applicability of
strategy, tactics, and measurement. The final focus is toward the
future of CMC and social media and its impact on the study and
practice of communication. Uniquely relating social media
communication research to its computer-mediated communication
foundation, as well as digital and emerging media trends, this
handbook is an indispensable resource whether you're a graduate
student or a seasoned practitioner.
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