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One of the main challenges students face upon entering design
school is little knowledge of the field, its terminology and best
practices. Unsurprisingly, most new students have never fully
developed a concept or visual idea, been in a critique, or have
been asked to explain their work to others. This book demystifies
what design school is really like and explains what will be
experienced at each stage, with particular focus on practical
advice on topics like responding to design briefs and developing
ideas, building up confidence and understanding what is expected. *
Student work is critiqued to show how projects are really assessed
* Profiles highlight how professional designers themselves address
client briefs * Tips for real-life problems are outlined, like
getting stuck and dealing with critical feedback Written by
experienced instructors, this is the perfect guide for those
starting their design education.
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