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This volume explores the challenges and possibilities of research
into the European dimensions of popular print culture. Popular
print culture has traditionally been studied with a national focus.
Recent research has revealed, however, that popular print culture
has many European dimensions and shared features. A group of
specialists in the field has started to explore the possibilities
and challenges of research on a wide, European scale. This volume
contains the first overview and analysis of the different
approaches, methodologies and sources that will stimulate and
facilitate future comparative research. This volume first addresses
the benefits of a media-driven approach, focussing on processes of
content recycling, interactions between text and image, processes
of production and consumption. A second perspective illuminates the
distribution and markets for popular print, discussing audiences,
prices and collections. A third dimension refers to the
transnational dimensions of genres, stories, and narratives. A last
perspective unravels the communicative strategies and dynamics
behind European bestsellers. This book is a source of inspiration
for everyone who is interested in research into transnational
cultural exchange and in the fascinating history of popular print
culture in Europe.
This book presents and explores a challenging new approach in book
history. It offers a coherent volume of thirteen chapters in the
field of early modern book history covering a wide range of topics
and it is written by renowned scholars in the field. The rationale
and content of this volume will revitalize the theoretical and
methodological debate in book history. The book will be of interest
to scholars and students in the field of early modern book history
as well as in a range of other disciplines. It offers book
historians an innovative methodological approach on the life cycle
of books in and outside Europe. It is also highly relevant for
social-economic and cultural historians because of the focus on the
commercial, legal, spatial, material and social aspects of book
culture. Scholars that are interested in the history of science,
ideas and news will find several chapters dedicated to the
production, circulation and consumption of knowledge and news
media.
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