Itinerant salesmen, also called pedlars, street hawkers, hucksters and ballad singers are considered to be the most important distributors of popular printed matter in Europe between 1600 and 1850. A general assumption is that the pedlar travelling from town to countryside was strongly distinct from the role of the established booksellers in the towns, selling books to the educated and affluent buyer. The commercial position of the urban pedlars, however, is very often underestimated. In this book, therefore, the itinerant book trade is studied in an English and Dutch, urban context, leading to a new perspective on the role of the pedlars as an intermediary between the established booksellers and an extensive, socially diverse reading public.

This volume explores the challenges and possibilities of research into the European dimensions of popular print culture. Popular print culture has traditionally been studied with a national focus. Recent research has revealed, however, that popular print culture has many European dimensions and shared features. A group of specialists in the field has started to explore the possibilities and challenges of research on a wide, European scale. This volume contains the first overview and analysis of the different approaches, methodologies and sources that will stimulate and facilitate future comparative research. This volume first addresses the benefits of a media-driven approach, focussing on processes of content recycling, interactions between text and image, processes of production and consumption. A second perspective illuminates the distribution and markets for popular print, discussing audiences, prices and collections. A third dimension refers to the transnational dimensions of genres, stories, and narratives. A last perspective unravels the communicative strategies and dynamics behind European bestsellers. This book is a source of inspiration for everyone who is interested in research into transnational cultural exchange and in the fascinating history of popular print culture in Europe.

Cheap print moved across Europe in surprising ways, crossing unusual distances by unusual routes and by unusual means. Pedlars, news, and cheap print defy the conventional categories and models of distribution: we need to think about their extraordinary diversity, and about the means by which their unstable cultural images inflect distribution. Books were not dead things, and the examination of Italy, the Netherlands and Britain, three regions that contain instructive parallels and contrasts, reveals their unpredictable liveliness. This collection of essays, which emerges from transnational dialogues about pedlars and commerce and communication, examines the various means by which cheap print moved across Europe, and the cultural and material and economic premises of the European landscape of print. Contributors include: Alberto Milano; Jason Peacey; Jeroen Salman; Jo Thijssen; Joad Raymond; Joop Koopmans; Karen Bowen; Kate Peters; Melissa Calaresu; Roeland Harms; Rosa Salzberg; Sean Shesgreen.

This book presents and explores a challenging new approach in book history. It offers a coherent volume of thirteen chapters in the field of early modern book history covering a wide range of topics and it is written by renowned scholars in the field. The rationale and content of this volume will revitalize the theoretical and methodological debate in book history. The book will be of interest to scholars and students in the field of early modern book history as well as in a range of other disciplines. It offers book historians an innovative methodological approach on the life cycle of books in and outside Europe. It is also highly relevant for social-economic and cultural historians because of the focus on the commercial, legal, spatial, material and social aspects of book culture. Scholars that are interested in the history of science, ideas and news will find several chapters dedicated to the production, circulation and consumption of knowledge and news media.

This book presents and explores a challenging new approach in book history. It offers a coherent volume of thirteen chapters in the field of early modern book history covering a wide range of topics and it is written by renowned scholars in the field. The rationale and content of this volume will revitalize the theoretical and methodological debate in book history. The book will be of interest to scholars and students in the field of early modern book history as well as in a range of other disciplines. It offers book historians an innovative methodological approach on the life cycle of books in and outside Europe. It is also highly relevant for social-economic and cultural historians because of the focus on the commercial, legal, spatial, material and social aspects of book culture. Scholars that are interested in the history of science, ideas and news will find several chapters dedicated to the production, circulation and consumption of knowledge and news media.