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Football is a sport steeped in a culture of violence, intimidation,
and brutality, but players have learned to navigate through the
minefield of its physical demands by adhering to an honor code of
sportsmanship known simply as "the code." As mysterious as it is
sacred, the code is an unwritten set of rules that has been handed
down from generation to generation. While the code has been around
since the early days of the National Football League, it remains a
taboo subject shrouded in secrecy. Under the threat of penalties,
fines, and suspensions, players have to use stealth and ingenuity
when retaliating against dirty players out on the field. Sure,
bench clearing brawls will occur from time to time, but most of the
revenge that goes on is behind the scenes. Patience must be
exercised when settling old scores, and the veterans will wait
until the time is right to exact the justice they feel fits the
crime. While the game has changed immensely over the years, one
thing remains the same--the players still police themselves. They
know that if they break the rules of the code, then there will be
hell to pay. At its core, football is all about respect and
disrespect, and if a teammate is cheap-shotted, blind-sided, or is
chopped at the knees, then the wheels of retaliation will be set
into motion. The code is not just about head-slaps, verbal
taunting, and the many unseen horrors that can occur under the
pile. It is also about running up the score late on a team,
excessive celebrations, head-hunting after interceptions, bounties,
eye-gouging, and rookie initiations. The old adage "if you ain't
cheatin, you ain't tryin" has always applied out on the gridiron
and includes things such as stick-um, siliconed jerseys, cold
showers, and of course, steroids. And let's not forget all of the
espionage that goes on both on and off the field as well.
Everything from "Spygate" to dummy play-books to lip-reading is
fair game--unless you get caught.
He was one of pro football's most beloved and respected stars,
admired not only by NFL fans and his own teammates, but by his
opponents as well. Super Bowl champion; six time Pro Bowler; NFL
Comeback Player of the Year; NFL Man of the Year; fifth all-time
leading rusher in the NFL; future Hall of Famer; now NBC Sports
commentator.
You may think you know Jerome Bettis, but you don't.
In" The Bus," Jerome Bettis tells his full, unvarnished story for
the first time--from his sometimes troubled childhood in inner-city
Detroit to his difficult transition at Notre Dame, to a pro coach
who almost caused him to quit the game, to a trade for the ages
that resulted in ten glorious seasons with the Pittsburgh Steelers.
As a chunky child wearing glasses, Jerome's only sports-related
aspiration was to become a professional bowler. But growing up in
one of the roughest neighborhoods in Detroit, he eventually found
his escape on the high school football field, thanks to the
devotion of hard-working parents, a concerned coach, and his
prodigious talent. He arrived at Notre Dame as one of the nation's
best prep players, but despite his incredible performances, he
never stopped worrying that he would somehow blow his chance to
make good. Drafted and later discarded by the Los Angeles Rams, it
was in the football-obsessed city of Pittsburgh that Jerome found
his home and became a legend.
"The Bus" captures the sweetness and honesty of Bettis, but also
details the jaw-dropping, violent nature of the game he loved, the
mind-boggling injuries he endured, and the cut-throat NFL business
tactics he overcame and later mastered. Through it all, Jerome was
also a loving son, an adoring father, and the ultimate teammate and
mentor.
"The Bus" not only takes you under the helmet, but inside the
huddle, the locker room, the practice field, the negotiating table,
the owner's office, and the Super Bowl sideline. You'll learn how
Bettis became The Bus, how he helped engineer the greatest trade in
Steelers history, how he almost cost Pittsburgh a conference
championship, and how sweet it was to win--finally--one for the
thumb.
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