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What are the hallmarks of a lasting institutional turnaround? It is
too easy to mistake a single initiative-mounting a new marketing
program, for example, or bringing in a million dollar donation-for
a true turnaround. Successful turnarounds involve profound, often
difficult, actions that affect the finances, academic offerings,
and reputations of colleges and universities. They take
institutions to new levels of performance and then present new
challenges. MacTaggart examines the several stages that comprise
institutional turnarounds and offers practical advice on setting
and reaching higher levels of performance. MacTaggart also
discusses the early indicators of a college or university's need
for a turnaround. He and his colleagues outline financial trends
and other indicators of distress, as well as benchmarks for the
various stages in an effective turnaround strategy. Academic
Turnarounds will help trustees, presidents, and faculty members
diagnose whether or not they are in denial over the true condition
of the institution they are charged with preserving. Donors, state
officials, accreditors, and others interested in the quality and
vitality of American higher education will find direction in this
book.
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