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This work offers a state-of-the art survey of information systems
research on electronic customer relationship management (eCRM). It
provides important new frameworks derived from current cases and
applications in this emerging field. Each chapter takes a
collaborative approach to eCRM that goes beyond the analytical and
operational perspectives most often taken by researchers in the
field. Chapters also stress integration with other enterprise
information systems. The book is organized in four parts: Part I
presents an overview of the role of CRM and eCRM in marketing and
supply chain management; Part II focuses on the organizational
success factors behind eCRM implementation; Part III presents cases
of eCRM performance enhancement; and Part IV addresses eCRM issues
in business-to-consumer commerce.
This work offers a state-of-the art survey of information systems
research on electronic customer relationship management (eCRM). It
provides important new frameworks derived from current cases and
applications in this emerging field. Each chapter takes a
collaborative approach to eCRM that goes beyond the analytical and
operational perspectives most often taken by researchers in the
field. Chapters also stress integration with other enterprise
information systems. The book is organized in four parts: Part I
presents an overview of the role of CRM and eCRM in marketing and
supply chain management; Part II focuses on the organizational
success factors behind eCRM implementation; Part III presents cases
of eCRM performance enhancement; and Part IV addresses eCRM issues
in business-to-consumer commerce.
Structured Conflict Approaches Used in Strategic Decision Making
focuses on strategic planning processes which use structured
conflict to aid in elicitating and exposing management's underlying
assumptions and how to stimulate management to adopt a broader view
of the planning problem. The objective is to examine the whether
structured conflict procedures are superior to expert or
consensus-oriented procedures in face-to-face and virtual teams
working on strategic decision-making tasks. The author begins with
a brief background in section 2, then section 3 discusses
structured conflict, followed by philosophical and empirical debate
in section 4. Section 5 examines structured conflict: devil's
advocacy and dialectical inquiry studies in both case and field,
and experimental studies. Section 6 presents an integrative
analysis of the structured conflict studies. Section 7 focuses on
leadership. Section 8 addresses structured conflict and leadership
in virtual teams. Section 9 is the conclusion and addresses the
issues of this paper and discusses potential future studies.
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