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The clichéd and vague notions about outreach services for teens
that so many librarians encounter in job descriptions and
performance evaluations do not reflect the importance or day-to-day
realities of this undertaking. In this primer for those new to the
profession, Snow demonstrates how youth librarians can approach
outreach systematically and mindfully to ensure success. Readers
will learn how to apply a full complement of professional skills,
creativity, analysis, and resourcefulness to the conception,
delivery, and evaluation of teen outreach. With a special focus on
effectively serving marginalized youth, in this book Snow: defines
in practical terms what constitutes outreach services for teens and
advises on how to plan and advocate for providing those services;
discusses steps for creating and maintaining partnerships, both
within the library and externally; guides readers through
identifying outreach goals and measuring outcomes; details numerous
examples of well-executed outreach efforts that can serve as
models; shares ways to incorporate technology; provides suggested
core titles for teen outreach, book talks to hook teens, selection
tools, and a sample book checkout sheet; and includes
nuts-and-bolts tools such as an outreach plan for teen librarians,
staff training resources, and information about national
organizations serving teens. New youth librarians, middle managers
and directors, and other library staff will all benefit from Snow's
candid and straightforward exploration of what it takes to develop
and deliver powerful outreach efforts.
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