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This book analyzes the spread of American female consumer culture
to Italy and its influence on Italian women in the postwar and Cold
War periods, eras marked by the political, economic, social, and
cultural battle between the United States and Soviet Union.
Focusing on various aspects of this culture-beauty and hygiene
products, refrigerators, and department stores, as well as shopping
and magazine models-the book examines the reasons for and the
methods of American female consumer culture's arrival in Italy, the
democratic, consumer capitalist messages its products sought to
"sell" to Italian women, and how Italian women themselves reacted
to this new cultural presence in their everyday lives. Did Italian
women become the American Mrs. Consumer? As such, the book
illustrates how the modern, consuming American woman became a
significant figure not only in Italy's postwar recovery and
transformation, but also in the international and domestic cultural
and social contests for the hearts and minds of Italian women.
This book analyzes the spread of American female consumer culture
to Italy and its influence on Italian women in the postwar and Cold
War periods, eras marked by the political, economic, social, and
cultural battle between the United States and Soviet Union.
Focusing on various aspects of this culture-beauty and hygiene
products, refrigerators, and department stores, as well as shopping
and magazine models-the book examines the reasons for and the
methods of American female consumer culture's arrival in Italy, the
democratic, consumer capitalist messages its products sought to
"sell" to Italian women, and how Italian women themselves reacted
to this new cultural presence in their everyday lives. Did Italian
women become the American Mrs. Consumer? As such, the book
illustrates how the modern, consuming American woman became a
significant figure not only in Italy's postwar recovery and
transformation, but also in the international and domestic cultural
and social contests for the hearts and minds of Italian women.
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Home Sick (Paperback)
Lora Morgenstern; Edited by Chris Guthrie; Jessica L Harris
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R411
Discovery Miles 4 110
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Out of stock
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Unable to afford to stay on campus during the semester break,
18-year-old Gia Bryant is forced to return home to her junkie
mother and Harlem project building. Less than twenty-four hours
after returning, Gia's mother steals the small amount of money she
has - leaving her homeless, broke, and desperate to get back to
school. Gia's luck begins to change when a club promoter offers her
a job in New York City's hottest nightclubs. With the bark and bite
of a Pit-bull, the brains of an ivy-league scholar, and the beauty
of a hip-hop video vixen, Gia begins to use her full arsenal of
assets to get what she wants, unleashing a power she was previously
cynical of. In trading her sneakers for stilettos, and days at the
library for nights at the clubs, she begins to lose herself in a
world of fast cash, rich men, and designer labels. As she becomes
wrapped up in unexpected drama, Gia's focus blurs and the walls
she's built to conceal her painful upbringing from her promising
future begin to collapse. Will Gia's new life as the city's it girl
prevent her from returning to school and accomplishing her goals?
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