|
Showing 1 - 8 of
8 matches in All Departments
Introduction to Environmental Studies: Interdisciplinary Readings
provides students with a carefully selected collection of articles
that help them navigate the most important topics in environmental
studies, focusing on different connections between humans and the
environment. The anthology emphasizes voices outside the white,
male canon to provide students with diverse perspectives and a
broader understanding of contemporary issues within the discipline.
Opening chapters introduce environmental studies, sustainability,
and the connection between humans and the resources we extract from
the environment. Subsequent chapters examine the history of
environmentalism in North America, how our relationship to the
environment has evolved over time, a concise survey of key
environmental processes, and issues related to climate change and
our climate crisis. Students read about the environmental impact of
our food production processes on different countries and groups of
people; issues related to environmental justice; the ways in which
human population affects the environmental sustainability of our
future; and sustainable energy issues. The anthology's final
chapters address environmental legislation and policies; ethical
issues around consumption and collective responsibility; and the
future of our environment. Featuring compelling and timely
readings, Introduction to Environmental Studies is an ideal
resource for courses within the discipline.
The field of marketing has seen an evolution in how brands
communicate with consumers, how consumers communicate with brands,
and how consumers communicate with each another. Digital
technologies such as mobile phones, the internet, social media, and
email and have contribute to what is known as the digital marketing
landscape. While the basic principles of marketing have remained
the same, the ways in which we accomplish marketing goals has seen
significant advancements in recent years. Digital marketing offers
unique ways to meet consumers where they are, engage with potential
and existing consumers, capture the voice of the consumer; allow
consumers to be part of a brands marketing message and narrative.
This book is geared towards both students and professionals looking
to explore the interconnectedness of digital technologies for
marketing and branding purposes. This book offers an overview of
the digital marketing landscape and how the various elements of
digital work symbiotically. When the power of an integrated digital
strategy is optimized, both consumers and brands benefit. This book
will serve as a practical guide for both students and professionals
in a variety of settings. Readers will become familiar with
terminology, understand how the different areas of digital
marketing connect and work together, and gain the knowledge needed
to generate valuable and actionable managerial insights for
informed decision-making.
This addition to the best-selling Big Book of Business Games Series is packed with over 40 original games and exercises managers can use to motivate their teams—and themselves. The Big Book of Motivational Games presents managers with a variety of games that can be customized to suit their specific needs and group size. The book provides games designed to: - Stop Procrastination - Beat burnout - Fight boredom - Boost performance - Overcome failure
|
|