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Showing 1 - 8 of 8 matches in All Departments
Introduction to Environmental Studies: Interdisciplinary Readings provides students with a carefully selected collection of articles that help them navigate the most important topics in environmental studies, focusing on different connections between humans and the environment. The anthology emphasizes voices outside the white, male canon to provide students with diverse perspectives and a broader understanding of contemporary issues within the discipline. Opening chapters introduce environmental studies, sustainability, and the connection between humans and the resources we extract from the environment. Subsequent chapters examine the history of environmentalism in North America, how our relationship to the environment has evolved over time, a concise survey of key environmental processes, and issues related to climate change and our climate crisis. Students read about the environmental impact of our food production processes on different countries and groups of people; issues related to environmental justice; the ways in which human population affects the environmental sustainability of our future; and sustainable energy issues. The anthology's final chapters address environmental legislation and policies; ethical issues around consumption and collective responsibility; and the future of our environment. Featuring compelling and timely readings, Introduction to Environmental Studies is an ideal resource for courses within the discipline.
The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with each another. Digital technologies such as mobile phones, the internet, social media, and email and have contribute to what is known as the digital marketing landscape. While the basic principles of marketing have remained the same, the ways in which we accomplish marketing goals has seen significant advancements in recent years. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brands marketing message and narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital work symbiotically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. This book will serve as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for informed decision-making.
This addition to the best-selling Big Book of Business Games Series is packed with over 40 original games and exercises managers can use to motivate their teams—and themselves. The Big Book of Motivational Games presents managers with a variety of games that can be customized to suit their specific needs and group size. The book provides games designed to:
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