|
Showing 1 - 1 of
1 matches in All Departments
With the methodology of eye-tracking experiments, in-depth
interviews, and large-scale questionnaires across cities, this book
provides a panoramic vision of digital reading and social
interaction among the new generations in China. Growing up under
the background of social transformation, cultural integration, and
technological progress, digital reading of the Chinese net
generation presents complex characteristics. People born in the
1980s and 90s are better educated, have democratic consciousness,
and have strong motivations for self-expression. Meanwhile, reading
behaviours affect their content production, virtual identities, and
socialization in the real world. The immense need for digital
content fuels the digital reading industries. Internet literature,
social media articles, reading apps, and e-reader devices have also
benefited from media content and interface innovation in the
market. This book provides a solid scientific foundation for
reading promotion and guiding strategies in the context of digital
media and offers empirical evidence for policy formulation of
reading promotion and spiritual civilization in the digital age.
The authors expand the perspective of communication studies on
digital reading and analyze how the youth reads on digital devices
and creates content for interest or profit. The book will be a
great read for students and scholars of mass communication, media
studies, and digital publishing.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Celebrations
Jan Kohler
Hardcover
R450
R351
Discovery Miles 3 510
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.