|
Showing 1 - 1 of
1 matches in All Departments
|
Visitor Experience Design (Hardcover)
Noel Scott, Jun Gao, Jianyu Ma; Contributions by Pierre Benckendorff, Ana Claudia Campos, …
|
R2,799
Discovery Miles 27 990
|
Ships in 12 - 17 working days
|
Most discussion of visitor experiences uses a behavioural or
managerial approach where the way the visitor thinks is ignored -
it's a black box. Visitor Experience Design is the first book of
its kind to examine best practice in creating and delivering
exciting and memorable travel and visitation experiences from a
cognitive psychological perspective - it opens the black box. The
chapters draw on recent findings from cognitive psychology,
cognitive science and neuroscience to provide a basis for a better
understanding of the antecedents of a memorable experience,
including: * The psychological process of the formation or creation
of a visitor's experiences * Psychological aspects of tourism
experiences such as attention, emotion, memory and mindfulness *
Pre-stage experience: customer inputs such as knowledge, myths,
values and memories from previous travel * On-site experience:
co-creation processes * Post-stage experience: immediate and long
term outcomes including happiness and well-being * Experience
design cases Tourism, hospitality and event managers seek to
provide WOW experiences to their visitors through better design and
management.This book encourages the discussion of different facets
of experience design such as emotions, attentions, sensations,
learning, the process of co-creation and experiential stimuli
design. It will be of interest to tourism researchers and
postgraduate students studying tourism management, marketing and
product design.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.