It's Go Time presents a business model, created by Jill McAbe, that helps people who sell their time build scalable businesses and achieve lifestyle freedom. Most business models are for tech, product, large firms/agencies, startups, or for people who love the hustle. It's Go Time introduces a methodical system for building a business that is aligned with sharing one's gifts, finding life's purpose, and making great and consistent money. McAbe created the Expertise-Based Business Model and wrote It's Go Time to help people who have not previously had a place to turn. Within, she identifies how to remove subconscious blocks in order to build a great business. McAbe's timing is prescient. The COVID-19 pandemic has taught everyone that they need to seize every opportunity to realize their dreams. It's Go Time charts a course for how to do exactly that. Life has to mean more than this.