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Providing the best of practical tools, real-world examples and
proven theories, PUBLIC RELATIONS WRITING: STRATEGIES &
STRUCTURES, 11th Edition, teaches you the essentials of writing
with understanding and purpose. Extremely student friendly, it
guides you step by step through a logical progression of PR
writing, starting with the roles and responsibilities of the PR
writer, followed by writing principles, preparing to write, writing
for select audiences, and writing for crisis situations. It
thoroughly explains the different styles and techniques behind
writing principles. The Eleventh Edition also includes an entire
chapter devoted to writing for social media.
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