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The publication of What They Don't Teach You at Harvard Business
School in 1984 introduced the world to the Mark H. McCormack street
smart, nuggets of wisdom offering accessible insights into how to
get ahead in the real world of business. McCormack died in 2003,
but his legacy and business philosophy live on. Beyond Harvard
celebrates his genius with a collection of new street smarts based
on interviews with the people who knew, worked with and were
influenced by him - colleagues, clients and competitors alike. From
advice on managing people and building relationships, through to
the best negotiating tips and how to grow a business, a stellar
line-up of contributors from the business, media and sporting
worlds show us how a brush with McCormack could change forever the
way you do business - and live your life. Learn from the
outside-the-box thinking that encouraged a nervous Wimbledon
committee to sign up to IMG-style merchandising; why it pays to
hold your nerve when you reach a negotiating impasse; how the
rituals and routines of the sporting world can work in business
too, and even how re-using incoming paperclips or keeping 3x5
notecards to hand can contribute to success. Beyond Harvard is both
an affectionate testament to the man who invented the sports
marketing industry and a worthy successor to the original Harvard
book, offering a new generation of street smarts to anyone looking
to improve their business understanding and practice.
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