Arthur is a chauffeur who is intellectually gifted. Jonathan is no less bright than Arthur, equally hard-working, and a billionaire. So why is Jonathan in the back seat of the limousine and Arthur in the front? What explains the difference between success and failure? And what does it mean to you and your children?

Joachim de Posada, a world-renowned motivational speaker, found the answer in a landmark Stanford University study of children who were able to delay gratification-in the form of a marshmallow they'd been given to eat-with the promise that they'd be rewarded with an additional marshmallow if they resisted eating the first for fifteen minutes. Ten years later, the children who held out had grown up to be significantly more successful than those who had eaten their marshmallow immediately.

Posada saw that the key difference between success and failure is not merely hard work or superior intelligence, but the ability to delay gratification. "Marshmallow resisters" achieve high levels of success while others eat all their marshmallows at once, so to speak-accumulating debt and dissatisfaction despite their occupations or incomes. But it doesn't have to be that way. Using a simple parable and real-life examples (including basketball great Larry Bird and major league baseball catcher Jorge Posada, Joachim's cousin), this life-changing book shows readers how the moves made today can pay off big tomorrow-if they just don't eat the marshmallow...yet

EmprendeSer es un libro que te lleva, lector, a reconocer y despertar en ti mismo ese ser emprendedor a traves de un proceso muy sencillo de 4 fases, que te encamina a la auto-realizacion de tu proposito empresarial. Cada fase presenta historias inspiradoras y ejercicios de reflexion y practica para ayudarte a comprender y vivir cada concepto. EmprendeSer es una palabra compuesta de las palabras emprender y ser. Significa reconocer y despertar al emprendedor que esta en ti, como la germinacion de una nueva semilla, para entonces desarrollar de manera proactiva tu potencial interior en beneficio propio y de la humanidad. Del mismo modo que la semilla atraviesa por una serie de fases para germinar, crecer y dar frutos, he conceptualizado este libro en 4 fases principales hacia el proceso de EmprendeSer. Fase 1: Prepara el terreno Fase 2: Cultiva tu ser emprendedor Fase 3: Permite que tus ideas germinen Fase 4: Planifica para la buena cosecha. EmprendeSer te ayudara a formar una nueva conciencia que te capacita para lanzarte sin miedos y triunfar en los negocios. Adentrate en la lectura y disfruta el proceso "

El secreto para conquistar las recompensas en periodos de transicion Joachim de Posada, conferencista motivacional internacional y autor del best seller "No te comes el marshmallow...todavia " ha dejado huella por todo el mundo gracias a su mensaje, energia, y pasion. Ahora regresa con su nueva obra para cualquier persona en transicion en su vida.