Stand Out. Get Noticed. Be Remembered. Do you often struggle for inspiration when people ask you what you do? Would you like to charge a premium for your service but fear your customers won't pay it? Do you feel like you have to 'fake it to make it'? Is it becoming increasinlgy difficult to stand out in a crowded, 'me too', market-place? Do you put people to sleep with your 'sales patter' and would you even notice? Do you think branding is just about your logo and business stationery? Can you really harness the power of 'big budget branding' on a shoestring? The answer is yes! In this essential Lean Marketing toolbook you'll master the essential branding principles which allow you to stand out, be remembered and attract clients willing to pay a premium.

A Non-Fiction Writing Coach in Your Pocket...Getting published is now easier than ever but the fundamental things that distinguish winning non-fiction from the pulp have never been more important. If you're serious about writing a high-quality non-fiction book, getting it published and making it commercially successful then this book treats you to a masterclass that covers all you need to know about creating, crafting, writing and pitching your next bestseller. When you read this book you will learn... 1. What every non-fiction book needs to be successful 2. How to get a good idea and how to turn it into a winning idea 3. Why so many books get started but not finished 4. How to plan your book so writing it is fast, painless and easy 5. Alternative publishing options and when you should pursue them 6. How to pitch your book to mainstream publishers 7. What happens from proposal to acceptance, to contract and beyond 8. How to devise a winning title for your non-fiction book 9. The mechanics for writing a book and meeting your obligations 10. When to get in outside help and how to find it Using real-life pitches, proposals, reviewer feedback, extensive links and even an entire sample contract, Suzan delivers in straight, honest terms what you need to do to succeed.

Is your "to do" list fit to bursting? Do you never seem to have enough hours in the day to get things done? Are deadlines getting harder and harder to meet? Do you feel guilty when you take a holiday? Are you running around like a chicken without a head? Are you spending money and time on tasks but aren't sure they're even worth doing at all? Can you really make more money and get more success by doing and spending less? The answer is yes! In this essential Lean Marketing toolbook you'll discover tools and techniques for ridding your business of the toxic waste that's getting in the way of the success you truly deserve.