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WALL STREET JOURNAL BESTSELLER! When everyone around you is asking
What’s in it for me?, Joe Polish—“the most connected person
on the planet”—offers one simple question to change the
conversation. There’s no shortage of networking and
entrepreneurship advice in books and on social media in today’s
world—but it’s harder than ever to know what’s authentic. To
make matters worse, taking the wrong advice can result in
superficial connections, transactional relationships, and
unsatisfying interactions with others without any real rapport.
Fortunately, as entrepreneur and marketer extraordinaire Joe Polish
has discovered, there’s a simple (though sometimes not easy) way
out that begins with one question: “What’s in it for them?”
In What’s in It for Them?, Polish faces the problem of personal
and professional disconnection head-on, offering entrepreneurs a
heart- and mind-expanding guide on how to: · Deepen rapport and
connect with others by identifying and reducing their suffering ·
Update Dale Carnegie’s insights to win the right friends and
influence the right people · Overcome others’ intimidation
tactics to find true appreciation in relationships · Build
character for better results than capabilities can ever give on
their own · Use basic marketing principles to find true love ·
Protect your efforts from the “takers” of the world And much
more—all to help the givers of the world thrive in business
without neglecting their relationships. Early in life, Joe
Polish’s struggles with trauma and addiction led him to a
disconnected life. After getting sober in recovery, he spent years
developing his genuine and generous approach to building rapport
and transformed from a dead broke carpet cleaner to being dubbed
“the most connected person on the planet” for his work with
Genius Network, one of the world’s most impactful networking
groups for high-achieving entrepreneurs. After 30 years of putting
his own advice into practice, Polish now speaks to audiences all
around the world and is surrounded by business leaders and
billionaires he calls friends. In What’s in It for Them?, he
explains his one-of-a-kind approach to rapport-building he used to
get there—and offers a few cautionary tales along the way.
When everyone around you is asking What's in it for me?, Joe
Polish-"the most connected person on the planet"-offers one simple
question to change the conversation. There's no shortage of
networking and entrepreneurship advice in books and on social media
in today's world-but it's harder than ever to know what's
authentic. To make matters worse, taking the wrong advice can
result in superficial connections, transactional relationships, and
unsatisfying interactions with others without any real rapport.
Fortunately, as entrepreneur and marketer extraordinaire Joe Polish
has discovered, there's a simple (though sometimes not easy) way
out that begins with one question: "What's in it for them?" In
What's in It for Them?, Polish faces the problem of personal and
professional disconnection head-on, offering entrepreneurs a heart-
and mind-expanding guide on how to: * Deepen rapport and connect
with others by identifying and reducing their suffering * Update
Dale Carnegie's insights to win the right friends and influence the
right people * Overcome others' intimidation tactics to find true
appreciation in relationships * Build character for better results
than capabilities can ever give on their own * Use basic marketing
principles to find true love * Protect your efforts from the
"takers" of the world And much more-all to help the givers of the
world thrive in business without neglecting their relationships.
Early in life, Joe Polish's struggles with trauma and addiction led
him to a disconnected life. After getting sober in recovery, he
spent years developing his genuine and generous approach to
building rapport and transformed from a dead broke carpet cleaner
to being dubbed "the most connected person on the planet" for his
work with Genius Network, one of the world's most impactful
networking groups for high-achieving entrepreneurs. After 30 years
of putting his own advice into practice, Polish now speaks to
audiences all around the world and is surrounded by business
leaders and billionaires he calls friends. In What's in It for
Them?, he explains his one-of-a-kind approach to rapport-building
he used to get there-and offers a few cautionary tales along the
way.
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