This book aims both to demystify and to reconstitute 'Hawthorne' as an object of study by rereading Hawthorne's fictions, mainly those from the early 1840's to 1860, in the context of the emergence of a distinctively middle-class personal life (the domestic emotional revolution that accompanied the industrial revolution. Recent histories of middle-class private life, gender, the body, and sexuality now enable us to bring a more encompassing grasp of history to our reading of the 'psychological' in Hawthorne's writing. Rather than taking the conventional view that Freud explains Hawthorne's psychological themes, the author draws on the history of personal life to suggest that mid-century psychological fictions help, historically, to account for the surfacing of a bourgeois Freudian discourse later in the century. The production of Personal Life also asks why it was that women in mid-century fiction, especially that written by men, were represented as psychological targets of male monomaniacs in the home. By connecting the enforcement of middle-class 'feminine' roles to psychological tension between the sexes, Hawthorne's fiction at times implicitly critiques the sentimental construction of gender roles on which the economic and cultural ascendancy of his class relied.

Students want to know: What does one do with critique? Fortunately, some of the most provocative self-critical intellectuals, from the postwar period to the postmodern present, have wrestled with this. Joel Pfister, in Critique for What?, criss-crosses the Atlantic to take stock of exciting British and US cultural studies, American studies, and Left studies that challenge the academic critique-for-critique's-sake and career's-sake business and ask: Critique for what and for whom? Historicizing for what and for whom? Politicizing for what and for whom? America for what and for whom? Here New Left revisionary socialists, members of the "unpartied Left," cultural studies theorists, American studies scholars, radical historians, progressive literary critics, and early proponents of transnational analysis interact in what amounts to a lively book-length strategy seminar. British political intellectuals, including Raymond Williams, E. P. Thompson, Stuart Hall, and Raphael Samuel, and Americans, including F. O. Matthiessen, Robert Lynd, C. Wright Mills, and Richard Ohmann, reconsider the critical project as social transformation studies, activism studies, organizing studies. Eager to prevent cultural studies from becoming cynicism studies, Critique for What? thinks creatively about the possibilities of using as well as developing critique in our new millennium.

Students want to know: What does one do with critique? Fortunately, some of the most provocative self-critical intellectuals, from the postwar period to the postmodern present, have wrestled with this. Joel Pfister, in Critique for What?, criss-crosses the Atlantic to take stock of exciting British and US cultural studies, American studies, and Left studies that challenge the academic critique-for-critique's-sake and career's-sake business and ask: Critique for what and for whom? Historicizing for what and for whom? Politicizing for what and for whom? America for what and for whom? Here New Left revisionary socialists, members of the "unpartied Left," cultural studies theorists, American studies scholars, radical historians, progressive literary critics, and early proponents of transnational analysis interact in what amounts to a lively book-length strategy seminar. British political intellectuals, including Raymond Williams, E. P. Thompson, Stuart Hall, and Raphael Samuel, and Americans, including F. O. Matthiessen, Robert Lynd, C. Wright Mills, and Richard Ohmann, reconsider the critical project as social transformation studies, activism studies, organizing studies. Eager to prevent cultural studies from becoming cynicism studies, Critique for What? thinks creatively about the possibilities of using as well as developing critique in our new millennium.

In 1850, Nathaniel Hawthorne, fired from Salem's Custom House and returning to writing, reconceived his old job title, Surveyor of Customs, as his new one. Taking seriously this naming of the American author's project, Joel Pfister argues that writers from Benjamin Franklin to Louise Erdrich can be read as critical "surveyors" of customs, culture, hegemony, capitalism's emotional logic, and much else. Literary surveyors have helped make possible and can advance what we now call cultural analysis. In recent decades cultural theory and history have changed how we read literature. Literature can return the favor. America's achievement as a literary nation has contributed creatively to its accomplishment as a self-critical nation. The surveyors convened herein wrote novels, stories, plays, poetry, essays, autobiography, journals, and cultural criticism. Surveyors of Customs explores literature's insights into how America-its soft capitalism, its "democratized" inequality, its Americanization of power-"ticks." Historical-and timely-questions abound. When and why did capitalism invest in the secular "soul-making" business and what roles did literature play in this? What does literature teach us about its relationship to the establishment of a personnel culture that moved beyond self-help incentive-making and intensified Americans' preoccupations with personal life to turn them into personnel? How did literature contribute to the reproduction of "classless" class relations and what does this say about dress-down politics and class formation in our Second Gilded Age?

In 1850, Nathaniel Hawthorne, fired from Salem's Customs House and returning to writing, reconceived his old job title, Surveyor of Customs, as his new one. Taking seriously this naming of the American author's project, Joel Pfister argues that writers from Benjamin Franklin to Louise Erdrich can be read as critical "surveyors" of customs, culture, hegemony, capitalism's emotional logic, and much else. Literary surveyors have helped make possible--and, if we credit its critical work, can advance what we now call cultural analysis. In recent decades cultural theory and history have changed how we read literature. Literature can return the favor. America's achievement as a literary nation has contributed creatively to its accomplishment as a self-critical nation. The surveyors convened herein wrote novels, stories, plays, poetry, essays, autobiography, journals, and cultural criticism. Surveyors of Customs explores literature's insights into how America-its soft capitalism, its "democratized" inequality, its Americanization of power-"ticks." Historical-and timely-questions abound. When and why did capitalism invest in the secular "soul-making" business and what roles did literature play in this? What does literature teach us about its relationship to the establishment of a personnel culture that moved beyond self-help incentive-making and intensified Americans' preoccupations with personal life to turn them into personnel? How did literature contribute to the reproduction of "classless" class relations-and what does this tell us about dress-down politics and class formation in our Second Gilded Age?

Until now, Eugene O'Neill's psychological dramas have been analyzed mainly by critics who relied on obvious parallels between O'Neill's life, his family, and his plays. In this theoretically expansive and interdisciplinary book, Joel Pfister reassesses what was at stake ideologically in O'Neill's staging and modernizing of 'psychological' individualism for his social class. Pfister examines the history of the middle-class family and of Freudian pop psychology in the 1910s and 1920s to reconstruct the cultural conditions for the imagining and popularizing of 'depth, ' a trope that was central to O'Neill's dramatic vision. He also recovers provocative critiques by contemporary critics on the Left who challenged O'Neill's preoccupation with dramatizing psychological, familial, and aesthetic 'depth.' One of the few sustained works on O'Neill in recent years, this wide-ranging book makes a major contribution to cultural studies, to the history of subjectivity, and to scholarship on the ideological origins of modernism and modern American drama.
Originally published in 1995.
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Honored in his own time as one of the most prominent Indian public intellectuals, Henry Roe Cloud (c. 1884–1950) fought to open higher education to Indians. Joel Pfister’s extensive archival research establishes the historical significance of key chapters in the Winnebago’s remarkable life. Roe Cloud was the first Indian to receive undergraduate and graduate degrees from Yale University, where he was elected to the prestigious and intellectual Elihu Club. Pfister compares Roe Cloud’s experience to that of other “college Indians” and also to African Americans such as W. E. B. Du Bois. Roe Cloud helped launch the Society of American Indians, graduated from Auburn seminary, founded a preparatory school for Indians, and served as the first Indian superintendent of the Haskell Institute (forerunner of Haskell Indian Nations University). He also worked under John Collier at the Bureau of Indian Affairs, where he was a catalyst for the Indian New Deal. Roe Cloud’s white-collar activism was entwined with the Progressive Era formation of an Indian professional and managerial class, a Native “talented tenth,” whose members strategically used their contingent entry into arenas of white social, intellectual, and political power on behalf of Indians without such access. His Yale training provided a cross-cultural education in class-structured emotions and individuality. While at Yale, Roe Cloud was informally adopted by a white missionary couple. Through them he was schooled in upper-middle-class sentimentality and incentives. He also learned how interracial romance could jeopardize Indian acceptance into their class. Roe Cloud expanded the range of what modern Indians could aspire to and achieve.

Spanning the 1870s to the present, Individuality Incorporated demonstrates how crucial a knowledge of Native American-White history is to rethinking key issues in American studies, cultural studies, and the history of subjectivity. Joel Pfister proposes an ingenious critical and historical reinterpretation of constructions of "Indians" and "individuals." Native Americans have long contemplated the irony that the government used its schools to coerce children from diverse tribes to view themselves first as "Indians"-encoded as the evolutionary problem-and then as "individuals"-defined as the civilized industrial solution. As Luther Standing Bear, Charles Eastman, and Black Elk attest, tribal cultures had their own complex ways of imagining, enhancing, motivating, and performing the self that did not conform to federal blueprints labeled "individuality." Enlarging the scope of this history of "individuality," Pfister elaborates the implications of state, corporate, and aesthetic experiments that moved beyond the tactics of an older melting pot hegemony to impose a modern protomulticultural rule on Natives. The argument focuses on the famous Carlisle Indian School; assimilationist novels; Native literature and cultural critique from Zitkala-Sa to Leslie Marmon Silko; Taos and Santa Fe bohemians (Mabel Dodge Luhan, D. H. Lawrence, Mary Austin); multicultural modernisms (Fred Kabotie, Oliver La Farge, John Sloan, D'Arcy McNickle); the Southwestern tourism industry's development of corporate multiculturalism; the diversity management schemes that John Collier implemented as head of the Indian New Deal; and early formulations of ethnic studies. Pfister's unique analysis moves from Gilded Age incorporations of individuality to postmodern incorporations of multicultural reworkings of individuality to unpack what is at stake in producing subjectivity in World America.

When and why did it become chic for members of the white middle and upper classes to perceive and value themselves as neurotic, primitive, and emotionally fragile? Is the popular tendency to define the self in psychological language derived from revealed (Freudian) "truths," or does American culture for various purposes invent and promote "emotional" and "psychological" identities? In this fascinating book, distinguished interdisciplinary scholars show that the ways Americans imagine "innerness" and emotions have been shaped by mass media, economics, domesticity, and the arts. The authors investigate how changes in ideologies of the family, class, race, gender, and sexuality over the past two centuries relate to shifts in Americans' visions of self and psyche; they study "the psychological" as a changing cultural category and "emotions" as historically shifting self-definitions. Their compelling topics include how the Romantic idea of "moods" was appropriated by nineteenth-century female authors of sentimental fiction; how black jazz musicians have responded to white interpretations of African-American jazz as emotionally and aesthetically "deep"; and whether women's confessions of victimization on the Oprah Winfrey Show are akin to 1970s feminist consciousness-raising groups. Provocative and timely, the book challenges the premises of psychohistory and the dominant ways in which Americans have been taught to conceptualize the making of psychological and emotional life.