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Akzeptanz von technologischen Innovationen - Nutzungsentscheidungen von Konsumenten dargestellt am Beispiel von mobilen... Akzeptanz von technologischen Innovationen - Nutzungsentscheidungen von Konsumenten dargestellt am Beispiel von mobilen Internetdiensten (German, Paperback, 2008 ed.)
Prof Dr Andrea Groeppel-Klein; Joerg Koenigstorfer
R1,943 Discovery Miles 19 430
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Joerg Koenigstorfer betrachtet den Entscheidungsprozess fur bzw. gegen technologische Innovationen am Beispiel mobiler Internetdienste. Er entwickelt Loesungsansatze fur die drei Hauptprobleme der Akzeptanzforschung: Die Beachtung von Emotionen im Entscheidungsprozess, die Berucksichtigung des Pro-Veranderungsbias und die Zuschreibung von Ursache-Wirkungs-Zusammenhangen bei der Adoption von Innovationen.

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