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Internationalisierung in Der Unternehmensentwicklung - Implikationen Kultureller Distanz Im Internationalisierungspfad (German,... Internationalisierung in Der Unternehmensentwicklung - Implikationen Kultureller Distanz Im Internationalisierungspfad (German, Paperback, 2007 ed.)
Prof Dr Thomas Hutzschenreuter; Johannes Voll
R1,918 Discovery Miles 19 180
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Johannes Voll betrachtet den aus einer Vielzahl von Entscheidungen bestehenden Internationalisierungspfad und zeigt auf der Basis einer grosszahligen empirischen Untersuchung, dass kulturelle Distanz im Internationalisierungspfad die weitere Internationalisierung verzogert und die Profitabilitat eines Unternehmens negativ beeinflusst."

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