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The next decade will be transformative for the higher education
sector. Government funding is decreasing. Through their marketing
activities universities have created the 'student consumer.' The
student consumer is prepared to shop around, compare prices and
value, and once purchased expects a return on their investment.
Disruptive innovations are challenging traditional forms of
learning and in many cases are viewed as better alternatives to
traditional learning in the classroom. Competition from private
educational providers is increasing. Their cost base is lower, and
their customer focus is superior. In short, universities around the
world are facing a perfect storm. While experts don't expect the
higher education sector to collapse under these challenges, they do
believe that for some institutions the future looks bleak. If
universities are to avoid closures or mergers, they will need to
adopt a market-oriented approach. This timely book urges readers to
view students as customers and focuses on how universities need to
reinvent themselves in order to stay relevant. Striking a
difference between market-oriented and marketing, the authors
provide various examples of institutions around the world that are
making efforts to reposition themselves. Additionally, this book
delves into the issue of undervalued faculty, arguing that
education practices are in desperate need of being reimagined due
to the abundance of MOOCs and adaptive and experiential learning
practices within universities these days. Both university and
academic leaders alike, including presidents, provosts, deans, and
faculty will find value in the instructional aspects of this book
as they relate to their involvement with institutional advancement
agendas as well as providing insight into the changing nature of
higher education and the evolving definition of what an academic
career now entails.
The next decade will be transformative for the higher education
sector. Government funding is decreasing. Through their marketing
activities universities have created the 'student consumer.' The
student consumer is prepared to shop around, compare prices and
value, and once purchased expects a return on their investment.
Disruptive innovations are challenging traditional forms of
learning and in many cases are viewed as better alternatives to
traditional learning in the classroom. Competition from private
educational providers is increasing. Their cost base is lower, and
their customer focus is superior. In short, universities around the
world are facing a perfect storm. While experts don't expect the
higher education sector to collapse under these challenges, they do
believe that for some institutions the future looks bleak. If
universities are to avoid closures or mergers, they will need to
adopt a market-oriented approach. This timely book urges readers to
view students as customers and focuses on how universities need to
reinvent themselves in order to stay relevant. Striking a
difference between market-oriented and marketing, the authors
provide various examples of institutions around the world that are
making efforts to reposition themselves. Additionally, this book
delves into the issue of undervalued faculty, arguing that
education practices are in desperate need of being reimagined due
to the abundance of MOOCs and adaptive and experiential learning
practices within universities these days. Both university and
academic leaders alike, including presidents, provosts, deans, and
faculty will find value in the instructional aspects of this book
as they relate to their involvement with institutional advancement
agendas as well as providing insight into the changing nature of
higher education and the evolving definition of what an academic
career now entails.
This book examines the portrayal of Israel as a royal-priestly
nation within Exodus and against the background of biblical and
ancient Near Eastern thought. Central to the work is a literary
study of Exodus 19:4GCo6 and a demonstration of the pivotal role
these verses and their main image have within Exodus. This elective
and honorific designation of YahwehGCOs cherished people has a
particular focus on the privilege of access to him in his heavenly
temple. The paradigm of the royal grant of privileged status has
profound implications for our understanding of the Sinai covenant.
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The Ant Bully (DVD)
Julia Roberts, Nicolas Cage, Meryl Streep, Paul Giamatti, Regina King, …
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R33
Discovery Miles 330
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Ships in 10 - 20 working days
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Computer-animated comedy adventure. Lucas Nickle (voice of Zach
Tyler Eisen) is a ten-year-old boy whose family has just moved to a
new town, and Lucas isn't enjoying it much. He hasn't made any
friends yet, his big sister ignores him, his parents (Larry Miller
and Cheri Oteri) are occupied with their upcoming vacation in
Mexico, and his loving but slightly crazy grandmother (Lily Tomlin)
is convinced space aliens are casing out the neighbourhood. To make
matters worse, the local bully has found Lucas and is making his
life miserable, so the boy looks for someone he can push around -
and he soon finds a large colony of ants in his yard. Lucas takes
out his frustrations by stomping, drowning, and burying the bugs,
not realising that the ants see him as a threat to their safety and
aren't about take his attacks lying down. Zoc (Nicolas Cage) is a
'wizard ant' who creates a formula that shrinks Lucas to the size
of an insect, and the tiny boy is brought before the leader of the
Ant Council (Ricardo Montalban) and the Queen of the Colony (Meryl
Streep) to answer for his crimes against the ants. Showing
compassion, the queen sentences Lucas not to death, but to live
among them and see how difficult their circumstances can be.
'After reading this text by Davis and Hilbert, students will be
knowledgeable about and better equipped in implementing marketing
concepts and action plans in the international sport industry. With
its global orientation, Sports Marketing uses an international
approach to help students understand sport marketing fundamentals,
benefits, measures, analyses, approaches, tactical activities, and
action-oriented strategies. Students will find the detailed chapter
case studies from around the world quite useful in applying the
material covered in the chapters.' - Paul M. Pedersen, Indiana
UniversityWritten in an accessible and succinct style, the textbook
illustrates key themes with clear graphics and relevant real-world
examples. It discusses significant elements of marketing theory and
the latest practices to allow undergraduate and graduate students
to understand both traditional and more recent sports marketing
practices. Sports Marketing explores the latest sports marketing
business practices, helping marketers make effective management and
marketing investment decisions. This comprehensive textbook
discusses relevant marketing theory and related practices within
sports marketing. Each theme will: - Define key sports marketing
ingredients - Provide mini-case examples of various sports around
the world - Offer end-of-chapter questions and exercises designed
to affirm key topics and stimulate the reader's thinking, and -
Describe measures of the various sports marketing activities. This
textbook will prove an essential companion to students on
marketing, business and various sport courses at an undergraduate
and postgraduate level. Contents: Introduction 1. Sports Marketing
Value Chain: Roles and Interdependencies 2. The Sports Marketing
Context 3. Sports Histories and Sports Fans 4. Fans - Delivering
Value through Deep Relationships 5. Association Benefits of Sports
Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy
and Activation Planning 8. The Sports Marketing Fusion 9. Sports
Marketing Touchpoints and Customer Journeys 10. Sports Marketing -
Leadership and Organizations 11. Traditional Advertising 12. Social
and Digital Advertising 13. Sports Marketing Revenues 14.
Sponsorship and Event Management 15. Licensing and Merchandising
Index
Norfolk's Deep History Coast is a place of unique archaeological
discoveries of international significance. Spectacular finds have
transformed our understanding of the first human occupation of
northern Europe. Fossilised human footprints show people were here
nearly one million years ago. This is the only part of Britain to
have evidence for four species of humans. It has also been home to
giant prehistoric creatures, including four species of mammoth.
This book will take you on a journey through time, looking at the
geology, natural landscape and the creatures that have inhabited
the area. Here you can explore the fascinating and beautiful sites
around the 150km of Deep History Coast and see how you can share in
this exciting adventure of discovery.
In Naples and Napoleon John Davis takes the southern Italian
Kingdom of the Two Sicilies as the vantage point for a sweeping
reconsideration of Italy's history in the age of Napoleon and the
European revolutions. The book's central themes are posed by the
period of French rule from 1806 to 1815, when southern Italy was
the Mediterranean frontier of Napoleon's continental empire. The
tensions between Naples and Paris made this an important chapter in
the history of that empire and revealed the deeper contradictions
on which it was founded. But the brief interlude of Napoleonic rule
later came to be seen as the critical moment when a modernizing
North finally parted company from a backward South. Although these
arguments still shape the ways in which Italian history is written,
in most parts of the North political and economic change before
Unification was slow and gradual; whereas in the South it came
sooner and in more disruptive forms. Davis develops a wide-ranging
critical reassessment of the dynamics of political change in the
century before Unification. His starting point is the crisis that
overwhelmed the Italian states at the end of the 18th century, when
Italian rulers saw the political and economic fabric of the Ancien
Regime undermined throughout Europe. In the South the crisis was
especially far reaching and this, Davis argues, was the reason why
in the following decade the South became the theatre for one of the
most ambitious reform projects in Napoleonic Europe. The transition
was precarious and insecure, but also mobilized political projects
and forms of collective action that had no counterparts elsewhere
in Italy before 1848, illustrating the similar nature of the
political challenges facing all the pre-Unification states.
Although Unification finally brought Italy's insecure dynastic
principalities to an end, it offered no remedies to the
insecurities that from much earlier had made the South especially
vulnerable to the challenges of the new age: which was why the
South would become a problem - Italy's 'Southern Problem'.
Compiled by two highly respected authors and museum curators, this
richly illustrated book features 100 objects - ranging from a
Viking Thor's Hammer and Lord Nelson's funeral drape, to the
whistle used during the Christmas truce of 1914. Norfolk has
evidence of a substantially longer human past than any other part
of Britain. The discovery of the beautiful Happisburgh handaxe,
described inside, led to a find of further flint tools twice as old
as anything found elsewhere in the country. Each object tells a
fascinating story in its own right, adding depth and colour to the
chapters of Norfolk's history. The result is an illuminating visual
record, demonstrating the central role objects have in
understanding our past and revealing the often crucial role Norfolk
has played in the development of our national story.
Society and Politics in the Age of the Risorgimento contains ten
essays written in honour of Denis Mack Smith by leading British and
Italian specialists. The volume is intended both as a tribute to
Denis Mack Smith's outstanding contribution to Italian history and
as an attempt to open up wider debate on Italian society and
politics in the period of the Risorgimento, bringing aspects of
nineteenth-century Italian politics and social history into a
comparative European context. Topics discussed in the volume
include the collapse of the ancien regime in southern Italy; the
Italian armies in the Napoleonic period; debates on poverty in
Italy and Europe in the early nineteenth century; family and
marriage; the origins of the mafia in Sicily; peasant protest in
the Po valley; Garibaldi and England in the 1860s; the emergence of
an Italian middle class; women workers; and the politics of the
critic Francesco De Sanctis.
Society and Politics in the Age of the Risorgimento contains ten
essays written in honour of Denis Mack Smith by leading British and
Italian specialists. The volume is intended both as a tribute to
Denis Mack Smith's outstanding contribution to Italian history and
as an attempt to open up wider debate on Italian society and
politics in the period of the Risorgimento, bringing aspects of
nineteenth-century Italian politics and social history into a
comparative European context. Topics discussed in the volume
include the collapse of the ancien regime in southern Italy; the
Italian armies in the Napoleonic period; debates on poverty in
Italy and Europe in the early nineteenth century; family and
marriage; the origins of the mafia in Sicily; peasant protest in
the Po valley; Garibaldi and England in the 1860s; the emergence of
an Italian middle class; women workers; and the politics of the
critic Francesco De Sanctis.
'After reading this text by Davis and Hilbert, students will be
knowledgeable about and better equipped in implementing marketing
concepts and action plans in the international sport industry. With
its global orientation, Sports Marketing uses an international
approach to help students understand sport marketing fundamentals,
benefits, measures, analyses, approaches, tactical activities, and
action-oriented strategies. Students will find the detailed chapter
case studies from around the world quite useful in applying the
material covered in the chapters.' - Paul M. Pedersen, Indiana
UniversityWritten in an accessible and succinct style, the textbook
illustrates key themes with clear graphics and relevant real-world
examples. It discusses significant elements of marketing theory and
the latest practices to allow undergraduate and graduate students
to understand both traditional and more recent sports marketing
practices. Sports Marketing explores the latest sports marketing
business practices, helping marketers make effective management and
marketing investment decisions. This comprehensive textbook
discusses relevant marketing theory and related practices within
sports marketing. Each theme will: - Define key sports marketing
ingredients - Provide mini-case examples of various sports around
the world - Offer end-of-chapter questions and exercises designed
to affirm key topics and stimulate the reader's thinking, and -
Describe measures of the various sports marketing activities. This
textbook will prove an essential companion to students on
marketing, business and various sport courses at an undergraduate
and postgraduate level. Contents: Introduction 1. Sports Marketing
Value Chain: Roles and Interdependencies 2. The Sports Marketing
Context 3. Sports Histories and Sports Fans 4. Fans - Delivering
Value through Deep Relationships 5. Association Benefits of Sports
Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy
and Activation Planning 8. The Sports Marketing Fusion 9. Sports
Marketing Touchpoints and Customer Journeys 10. Sports Marketing -
Leadership and Organizations 11. Traditional Advertising 12. Social
and Digital Advertising 13. Sports Marketing Revenues 14.
Sponsorship and Event Management 15. Licensing and Merchandising
Index
Covering the period from the French Revolution to the end of the 19th Century, this volume sets the events leading to Italian Unification and the creation of an independent Italian state in the broader context of 19th Century European history. Challenging the view that the political failings of the Risorgimento and Italy's economic and social backwardness paved the way for fascism in the 20th century, it emphasises how similar Italy's social and political development was to that of other modernising European states in the same period, while explaining why Italy's experience of modernisation in the nineteenth century also proved particularly difficult. Italy in the Nineteenth Century provides both the general and specialist reader with a critical but concise introduction to the most recent historical debates and perspectives.
Embark upon a journey through Norfolk's eventful history, from the
earliest times to the present day. From the discovery of fossil
footprints dating back nearly one million years, to Boudica's
revolt, the Roman occupation, the creation of the Norfolk Broads
during the Middles Ages and the growth of the textile industry and
agricultural advances, this county has always been at the forefront
of innovation and the development of our nation. Mustard
manufacturing, Viking farmers, friendly invasions and digging up
ancient mammoths - we do things differently here in Norfolk.
Naples and Napoleon rewrites the history of Italy in the age of the
European revolutions from the perspective of the South. In contrast
to later images of southern backwardness and immobility, Davis
portrays the South as a precocious theatre for political and
economic upheavals that sooner or later would challenge the
survival of all the pre-Unification states. Focusing on the years
of French rule from 1806 to 1815, when southern Italy became the
arena for one of the most ambitious reform projects in Napoleonic
Europe, Davis argues that this owed less to Napoleon than to the
forces unleashed by the crisis of the Ancien Regime. However, an
examination of the earlier Republic and the popular
counter-revolutions of 1799, along with the later revolutions in
Naples and Sicily in 1820-1, reveals that the impact of these
changes was deeply contradictory.
This major reinterpretation of the history of the South before
Unification significantly reshapes our understanding of how the
Italian states came to be unified, while Davis also shows why long
after Unification not just the South but Italy as a whole would
remain vulnerable to the continuing challenges of the new age
The studies contained in this volume present the latest reasearch
on the Iron Age of the part of East Anglia occupied by the Iceni,
and include work centred on both material culture and on the
landscape. Topics include pottery, coinage, aerial archaeology, a
reinterpretation of Snettisham and the representation of animals in
material culture. Together they add to a growing appreciation of
what marks out a specifically Iceni regional culture.
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