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'Deeply researched and well-written' - Financial Times In the
mid-sixteenth century, England was a small and relatively
insignificant kingdom on the periphery of Europe, and it had begun
to face a daunting array of social, commercial and political
problems. Struggling with a single export - woollen cloth - a group
of merchants formed arguably the world's first joint-stock company
and set out to seek new markets and trading partners. This start-up
venture transformed England in to a global power and sowed the
seeds of nascent modern America. New World, Inc. is the riveting
story of pilgrims, profits and the venture capitalists behind Sir
Francis Drake and Sir Walter Raleigh. 'Brilliantly researched and
vividly told' - Liaquat Ahamed, author of the Pulitzer Prize
winning Lords of Finance
Great companies stumble and fall when they lose it. Highfliers
crash when a competitor notices they don't have it. Start-ups shut
down if they can't develop it. "It" is a strategy so powerful and
an execution-driven mindset so relentless that companies use it to
gain more than just competitive advantage--they achieve an industry
dominance that is virtually unassailable and that competitors often
try to explain away as unfair. In their "hardball manifesto,"
authors George Stalk and Rob Lachenauer of the leading strategy
consulting firm The Boston Consulting Group show how hardball
competitors can build or maintain an enviable competitive edge by
pursuing one or more of the classic "hardball strategies": unleash
massive and overwhelming force, exploit anomalies, devastate profit
sanctuaries, raise competitors' costs, and break compromises. Based
on 25 years of experience advising and observing a range of
companies, the authors argue that hardball competitors can gain
extreme competitive advantage--neutralizing, marginalizing, or even
destroying competitors--without violating their contracts with
customers or employees and without breaking the rules. A clear-eyed
paean to the timeless strategies that have driven the world's
winning companies, Hardball Strategy redefines and reinterprets the
meaning of competition for a new generation of business players.
George Stalk and Rob Lachenauer are directors of The Boston
Consulting Group. Stalk is the author of Competing Against Time,
the classic work on time-based competition.
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