Cesar Chavez's relentless campaign for social justice for farm workers and laborers in the United States marked a milestone in U.S. history. Through his powerful rhetoric and impassioned calls to action, Chavez transformed as well as persuaded and inspired his audiences.
In this first published anthology, Richard J. Jensen and John C. Hammerback present Chavez in his own terms. Through this collection and through his own words and analysis of his major speeches and writings, Jensen and Hammerback reveal the rhetorical qualities and underlying rhetorical dynamics of a master communicator and also offer a rich source of the history of the farm workers' movement Chavez led from the early 1960s to his death in 1993.
Each chapter features a clear introductory section that helps the reader focus on the highlights that won Chavez a reputation as an effective communicator. The editors explain the sources of Chavez's motivation to campaign for farm workers, his selection of characteristic and signature rhetorical elements, and the success of specific campaigns and his overall career.
"The Words of Cesar ""Chavez" offers an important new resource for scholars of public discourse, Chicano studies, and Cesar Chavez himself. It complements the editors' earlier study, "The Rhetorical Career of Cesar ""Chavez"," " by providing the primary materials for that rhetorical profile of Chavez. Through his own words, Jensen and Hammerback present Chavez doing what he did best: teaching and influencing audiences who would enact his agenda to create a new and better world.

The authors analyze the rhetorical discourse characteristic of the Chicano protest movement of the sixties and seventies, focusing on four prominent activists, Cesar Chavez, Rodolfo Corky Gonzalez, Jose Angel Gutierrez, and Reies Lopez Tijerina. How these militant spokesmen employed their extensive skill with words is closely examined and analyzed. In the process, much about the nature, function, and meaning of the Chicano protest movement becomes clear. Similarities and differences in their rhetorical styles are discussed, as are their different backgrounds, personalities, goals, audiences, and the issues they addressed. Included is an analysis of the themes, appeals, and symbols they popularized in ther personal vision of what America ought to be for Chicanos. The volume also contains an essay by Jose Angel Gutierrez, an essay on the counter-rhetoric and ideology of other Mexican-American leaders of the time, and a bibliographic essay.

Cesar Chavez urged the farm laborers of America to proclaim, "Si se puede--Yes, we can!" An indefatigable speaker, writer, and organizer, Chavez developed a well-thought-out approach to his rhetorical discourse and placed his speaking and writing at the very center of his career. By merging thought and character in his themes, arguments, and explanations, he identified with the character of his listeners. Award-winning scholars John C. Hammerback and Richard J. Jensen offer a thorough examination of how Chavez developed his speeches and writings to further his agenda for union activism. They analyze his world view, the rhetorical approaches he took, and many of his own texts, showing that although bron into one of the least powerful segments of American society, Chavez led the farm-labor movement to unprecedented heights.