It is no longer acceptable to have a static company culture. In order to stay competitive in volatile, uncertain, complex and ambiguous business environments, company culture needs to evolve in a focused and strategic manner. Despite the number of change management models that exist, implementation is often poor. The solution? An effective coaching programme, whereby leaders and staff are coached at all levels to mitigate against failure. This practical guide offers advice on how to coach, lead or influence cultural transformations in large organisations. Through behavioural psychology theory, company examples and personal anecdotes from the author, the reader will learn the business imperative for change, potential failure points and why coaching is critical. This book will demonstrate: *Established change management and cultural transformation models *The impact of regional and existing company cultures on the success of change programmes *Examples of inspirational leadership and alternative approaches *How to overcome resistance to change at an individual and company-wide level For all coaches and managers who want to support sustainable change, this is essential reading with insights that can immediately be put into practice. "John has cracked the code of successful cultural transformation. His book is a primer that lays out the most business effective roadmap to guide sustainable change." -James B. Porter, Jr., Former Vice President, E. I. DuPont and Company "Punctuated with autobiographical vignettes, this is a genuinely accessible pedagogical resource." -Tom Vine, Associate Professor, Suffolk Business School "Timeless, undeniably practical, refreshingly realistic, and 100% on point. Every leader and coach embarking on a culture change or transformation programme should read this first and keep it close to hand throughout the journey!" -Sehaam Cyrene PCC, Founder, Better Conversations & Associates John Cockburn-Evans splits his time between coaching and consulting across many countries, as well as mentoring start-up businesses. He has held senior leadership roles in manufacturing and engineering for large global companies such as BASF, Total & DuPont. John has also lectured on change management for MBA courses and acts as a Business Ambassador and Branch Chairman for the Institute of Directors.