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Learn the key standards-iBeacon, Eddystone, Bluetooth 4.0, and
AltBeacon-and how they work with other proximity technologies. Then
build your understanding of the proximity framework and how to
identify and deploy the best solutions for your own business,
institutional, or consulting needs. Proximity technology-in
particular, Bluetooth beacons-is a major source of business
opportunity, and this book provides everything you need to know to
architect a solution to capitalize on that opportunity. What You'll
Learn Understand the disruptive implications of digital-physical
convergence and the new applications it makes possible Review the
key standards that solutions developers need to understand to
capitalize on the business opportunity of proximity technology
Discover the new phenomenon of beacon networks, which will be
hugely significant in driving strategic decisions and creating
wealth See other technologies in the proximity ecosystem catalyzed
by and complementary to Bluetooth beacons, including visual light
communication, magnetic resonance, and RFID Examine the Beacosystem
framework for analyzing the proximity ecosystem Who This Book Is
For Solutions architects of all types-venture capitalists,
founders, CEOs, strategists, product managers, CTOs, business
developers, and programmers Stephen Statler is a writer, public
speaker, and consultant working in the beacon ecosystem. He trains
and advises retailers, venue owners, VCs, as well as makers of
beacon software and hardware, and is a thought leader in the
beacosystem community. Previously he was the Senior Director for
Strategy and Solutions Management at Qualcomm's Retail Solutions
Division, helping to incubate Gimbal, one of the leading Bluetooth
beacons in the market. He is also the CEO of Cause Based Solutions,
creators of Give the Change, democratizing philanthropy, enabling
non-profit supporters to donate the change from charity branded
debit cards, and developer of The Good Traveler program.
Contributors: Anke Audenaert, CEO, Favrit John Coombs, CEO, Rover
Labs Theresa Mary Gordon, Co-Founder, tapGOconnect Phil Hendrix,
Director, immr Kris Kolodziej, President, IndoorLBS Patrick Leddy,
CEO, Pulsate Ben Parker, VP Business Development, AccelerateIT
Mario Proietti, CEO, Location Smart Ray Rotolo, SVP OOH, Gimbal
Kjartan Slette, COO, Unacast Jarno Vanto, Partner, Borenius
Attorneys LLP David Young, Chief Engineer, Radius Networks Foreword
by Asif Khan, President LBMA
Due to the size of the second volume, the work was split into two
books for paperback production. This is Volume 2 Part 2.
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