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The first definitive book on researching gay and lesbian market
behavior, Untold Millions: The Truth About Gay and Lesbian
Consumers in America will help marketers, advertisers, and public
relations managers learn how to successfully market and research
products for gay and lesbian consumers. Author Grant Lukenbill, a
leading consultant on the cultural and motivational aspects of gay
and lesbian consumer behavior, provides you with important
procedures, research, and guidelines that businesses today are
following in order to develop successful marketing strategies to
this growing target audience. From this updated and revised
edition, you'll receive current methods, new data, and sure-fire
strategies that will help your company break into this market
segment, satisfy intended customers, and boost company
sales.Providing you with statistics and data from the first market
research study of its kind, the Yankelovich MONITOR's Gay and
Lesbian Perspective, this book gives you suggestions on what things
need to be done within your company before planning your marketing
strategies. You'll benefit from ideas and suggestions in Untold
Millions that will help you create consumer-driven market
strategies to gays and lesbians, including: recognizing that there
are families and relationships in society that are not heterosexual
acknowledging age differences and the needs of particular
generations attracting customers by circulating non-discriminatory
hiring policies through press releases and company memos,
installing domestic partner health care plans, and identifying
cultural reference points to which gays and lesbians can relate
remembering that many gays and lesbians may look at business with
cynicism and doubt and may be quick to interpret actions as
victimization referring to the Wall Street project before
addressing gay- and lesbian-specific issues focusing on the areas
of individuality, a need for association, and the need to allevia
"Those of us in our forties and fifties came of age in the 1960s
and 1970s--a time when the available commentary on gay life was
anything but supportive. Until 1973, homosexuality was a
diagnosable mental illness." --from the Introduction by Alan L.
EllisToday, that literary blindness is being remedied. Take an
in-depth look into the lives of 15 gay men and how they relate to
their own aging with Gay Men at Midlife: Age Before Beauty, a
fascinating new book that explores and clarifies the issues that
confront gay men as they age. What happens to gay men's lives when
they reach middle age?The essays in Gay Men at Midlife: Age Before
Beauty offer a realistic picture of both the challenges and the
joys that present themselves in the lives of gay men at midlife.
The book does not gloss over the difficulties of the experience;
you will truly come to understand that each gay man is not alone in
confronting the pain and mourning that may accompany middle age.The
people who frankly, openly, and intelligently discuss their
personal lives in Gay Men at Midlife: Age Before Beauty include:
psychotherapist/popular columnist Tom Moon (San Francisco,
California) professor of philosophy and literature Alejandro
Medina-Bermudez (Madrid, Spain) television executive George Pierson
(Bethesda, Maryland) multimedia artist Trevor Southey (born in the
country now known as Zimbabwe, currently working in San Francisco)
activist/researcher Frank Wong (New York) . . . plus 10 more
individuals from varying backgrounds Gay Men at Midlife: Age Before
Beauty provides a look at how these individuals are redefining the
stereotypes of aging gay men and empowering themselves to find
meaning and purpose in the second half of their lives.
"Those of us in our forties and fifties came of age in the 1960s
and 1970s--a time when the available commentary on gay life was
anything but supportive. Until 1973, homosexuality was a
diagnosable mental illness." --from the Introduction by Alan L.
EllisToday, that literary blindness is being remedied. Take an
in-depth look into the lives of 15 gay men and how they relate to
their own aging with Gay Men at Midlife: Age Before Beauty, a
fascinating new book that explores and clarifies the issues that
confront gay men as they age. What happens to gay men's lives when
they reach middle age?The essays in Gay Men at Midlife: Age Before
Beauty offer a realistic picture of both the challenges and the
joys that present themselves in the lives of gay men at midlife.
The book does not gloss over the difficulties of the experience;
you will truly come to understand that each gay man is not alone in
confronting the pain and mourning that may accompany middle age.The
people who frankly, openly, and intelligently discuss their
personal lives in Gay Men at Midlife: Age Before Beauty include:
psychotherapist/popular columnist Tom Moon (San Francisco,
California) professor of philosophy and literature Alejandro
Medina-Bermudez (Madrid, Spain) television executive George Pierson
(Bethesda, Maryland) multimedia artist Trevor Southey (born in the
country now known as Zimbabwe, currently working in San Francisco)
activist/researcher Frank Wong (New York) . . . plus 10 more
individuals from varying backgrounds Gay Men at Midlife: Age Before
Beauty provides a look at how these individuals are redefining the
stereotypes of aging gay men and empowering themselves to find
meaning and purpose in the second half of their lives.
Take a look at how narrative has shaped gay and lesbian cultureA
Sea of Stories: The Shaping Power of Narrative in Gay and Lesbian
Cultures: A Festschrift for John P. De Cecco is an unforgettable
collection of personal narratives that explores the historical,
psychological, and sociological contexts of homosexuality in
locations ranging from Nazi Germany to Colorado. Some of the
prominent authors in this collection include David Bergman, Louis
Crew, Diana Hume George, and Ruth Vanita. Scholars in gay and
lesbian studies, political movements, cultural studies, and
narratology, and anyone interested in gay history will want to
explore these intriguing narratives on topics such as sex and sin
in the South, selling gay literature before Stonewall, growing up
gay in India, and the story of an interracial male couple facing
homophobic ignorance in a small town.A Sea of Stories also contains
creative fiction and nonfiction love stories, war stories, oral
stories, and bibliographies, and a beautiful post-Stonewell and
post-modern narrative set on a South African seascape that tells
the story of two professional men and the possibility of a kiss.
For a complete list of contents, please visit our Web site at
www.haworthpressinc.com.This book offers you a variety of
narratives that cover a wide range, including: memoirs of gay
Holocaust survivors and the emergence of the first lesbian and gay
book club in its wake homophobia in the workplace and the use of
coming-out stories to enhance workplace diversity the establishment
of a gay/straight alliance in a Salt Lake City high school that is
heavily dominated by Mormons gay literary heritage that examines
the works of Langston Hughes as well as Martin Duberman, Paul
Monette, and Edmund White in relation to the lesbian 70s creative
nonfiction about a woman's love for another woman, her lifelong
friend Provincetown's remarkable community response to the AIDS
epidemicA collection of chapters written by the colleagues and
former students of John P. De Cecco, pioneering editor of the
Journal of Homosexuality, A Sea of Stories takes its title from a
phrase Dr. De Cecco used in his keynote address to the "History and
Memory" conference at Allegheny College in 1997. This conference
sparked the idea for this collection of essays that examine the
homosexual experience through historical, psychological, and
sociological viewpoints and homosexuality in literature. These
courageous stories will assist readers to know themselves more
deeply, to identify wih others, and to interpret gay and lesbian
experiences in different narrative forms.
In Your Face: Stories from the Lives of Queer Youth is a unique
collection of real-life accounts that explores the lives and
identities of lesbian, gay, and bisexual teens. Fifteen youths, age
14-18, bravely tell of the hardships and emotions they experience
because of their sexualities. Readers will explore stories that
touch on several issues, such as:
-- coming out to yourself
-- coming out to family and friends
-- dealing with the school environment
-- getting involved in the queer community
-- realizing how religion impacts one's sense of self
The debate on whether or not people are born homosexual (biological
essentialist theory) or become homosexual during the course of
their lives (social constructionist theory) continues as each side
claims to prove the truth through research and clinical findings.
This breakthrough book shows the fissures in concepts of the gay
and lesbian identity and the one-sidedness of both biological
essentialist and social constructionist versions of both sexual and
gender identity. The editors present an alternative view--sexual
and gender expression is a product of complementary biological,
personal, and cultural influences in If You Seduce a Straight
Person, Can You Make Them Gay?Through theoretical analysis,
ethnographic and empirical data, and case studies, the editors show
how the one-sidedness of both biological essentialist and social
constructionist versions of sexual and gender identity make it
difficult, if not impossible, to conceptually determine the origin
of an individual s sexual expression. This thought-provoking book
covers many topics that are sure to cause readers to re-evaluate
their thinking about the origins of gay and lesbian identity. Among
the topics examined with this fresh perspective are: Childhood
Cross-Gender Behavior and Adult Homosexuality Gay and Lesbian
Teachers and Coming Out Homosexuality, Marriage, Fidelity, and the
Gay Community: Case of Gay Husbands Can Seduction Make Straight Men
Gay? Gay and Lesbian Identities in Non-industrialized
Societies--Surinam (Dutch New Guinea), Turkey, Nicaragua, and
Argentina Political-Economic Construction of Gay Male
IdentitiesReaders will clearly see that the controversy over the
being born gay or becoming gay debate is far from resolved. From
the beginning, the book explores how human beings are less
constrained by biology than many would like to believe. Social
circumstances and economics cause some determination of identity,
but not exclusively. Theoretical introductions to each chapter
attempt to synthesize elements on both sides of this most
contemporary debate.
Are scientists--who by definition are supposed to be objective and
clinical in their theories--actually assuming common cultural
prejudices and moral standards when it comes to their research on
homosexuality? Some of the best minds in sexual liberation take a
hard look at how homosexuality is still defined and viewed by
established schools of thought and propose fascinating and often
controversial ideas on the true nature of the gay personality and
identity. This challenging book explores how gay people can "label"
themselves or avoid the gay label entirely while still being
homosexual, as well as how others label gay people.
This well-documented book highlights some of the theories of
bisexual and homosexual identities and their conceptual bases in
cultural history, moral philosophy, biology, and social psychology.
Some of the most respected minds in the field of human sexuality
challenge traditional views on homosexuality and question the moral
principles implicit in many existing psychiatric and psychological
theories.
This well-documented book highlights some of the theories of
bisexual and homosexual identities and their conceptual bases in
cultural history, moral philosophy, biology, and social psychology.
Some of the most respected minds in the field of human sexuality
challenge traditional views on homosexuality and question the moral
principles implicit in many existing psychiatric and psychological
theories.
The first definitive book on researching gay and lesbian market
behavior, Untold Millions: The Truth About Gay and Lesbian
Consumers in America will help marketers, advertisers, and public
relations managers learn how to successfully market and research
products for gay and lesbian consumers. Author Grant Lukenbill, a
leading consultant on the cultural and motivational aspects of gay
and lesbian consumer behavior, provides you with important
procedures, research, and guidelines that businesses today are
following in order to develop successful marketing strategies to
this growing target audience. From this updated and revised
edition, you ll receive current methods, new data, and sure-fire
strategies that will help your company break into this market
segment, satisfy intended customers, and boost company
sales.Providing you with statistics and data from the first market
research study of its kind, the Yankelovich MONITOR s Gay and
Lesbian Perspective, this book gives you suggestions on what things
need to be done within your company before planning your marketing
strategies. You ll benefit from ideas and suggestions in Untold
Millions that will help you create consumer-driven market
strategies to gays and lesbians, including: recognizing that there
are families and relationships in society that are not heterosexual
acknowledging age differences and the needs of particular
generations attracting customers by circulating non-discriminatory
hiring policies through press releases and company memos,
installing domestic partner health care plans, and identifying
cultural reference points to which gays and lesbians can relate
remembering that many gays and lesbians may look at business with
cynicism and doubt and may be quick to interpret actions as
victimization referring to the Wall Street project before
addressing gay- and lesbian-specific issues focusing on the areas
of individuality, a need for association, and the need to alleviate
stress reserving a post script in your direct marketing letter to
remind consumers of your company s domestic partner benefits or if
you support a particular gay/lesbian interest organizationUntold
Millions contains advice on several other topics, such as corporate
legal issues, public information trends and analysis, and changes
in gay and lesbian communities to give familiarize you with your
target audience. With Untold Millions, you ll be able to develop
appealing marketing or advertising campaigns that will satisfy the
highly profitable and emerging gay and lesbian consumer market.
The debate on whether or not people are born homosexual (biological
essentialist theory) or become homosexual during the course of
their lives (social constructionist theory) continues as each side
claims to prove the truth through research and clinical findings.
This breakthrough book shows the fissures in concepts of the gay
and lesbian identity and the one-sidedness of both biological
essentialist and social constructionist versions of both sexual and
gender identity. The editors present an alternative view--sexual
and gender expression is a product of complementary biological,
personal, and cultural influences in If You Seduce a Straight
Person, Can You Make Them Gay?Through theoretical analysis,
ethnographic and empirical data, and case studies, the editors show
how the one-sidedness of both biological essentialist and social
constructionist versions of sexual and gender identity make it
difficult, if not impossible, to conceptually determine the origin
of an individual s sexual expression. This thought-provoking book
covers many topics that are sure to cause readers to re-evaluate
their thinking about the origins of gay and lesbian identity. Among
the topics examined with this fresh perspective are: Childhood
Cross-Gender Behavior and Adult Homosexuality Gay and Lesbian
Teachers and Coming Out Homosexuality, Marriage, Fidelity, and the
Gay Community: Case of Gay Husbands Can Seduction Make Straight Men
Gay? Gay and Lesbian Identities in Non-industrialized
Societies--Surinam (Dutch New Guinea), Turkey, Nicaragua, and
Argentina Political-Economic Construction of Gay Male
IdentitiesReaders will clearly see that the controversy over the
being born gay or becoming gay debate is far from resolved. From
the beginning, the book explores how human beings are less
constrained by biology than many would like to believe. Social
circumstances and economics cause some determination of identity,
but not exclusively. Theoretical introductions to each chapter
attempt to synthesize elements on both sides of this most
contemporary debate."
Take a look at how narrative has shaped gay and lesbian cultureA
Sea of Stories: The Shaping Power of Narrative in Gay and Lesbian
Cultures: A Festschrift for John P. De Cecco is an unforgettable
collection of personal narratives that explores the historical,
psychological, and sociological contexts of homosexuality in
locations ranging from Nazi Germany to Colorado. Some of the
prominent authors in this collection include David Bergman, Louis
Crew, Diana Hume George, and Ruth Vanita. Scholars in gay and
lesbian studies, political movements, cultural studies, and
narratology, and anyone interested in gay history will want to
explore these intriguing narratives on topics such as sex and sin
in the South, selling gay literature before Stonewall, growing up
gay in India, and the story of an interracial male couple facing
homophobic ignorance in a small town.A Sea of Stories also contains
creative fiction and nonfiction love stories, war stories, oral
stories, and bibliographies, and a beautiful post-Stonewell and
post-modern narrative set on a South African seascape that tells
the story of two professional men and the possibility of a kiss.
For a complete list of contents, please visit our Web site at
www.haworthpressinc.com.This book offers you a variety of
narratives that cover a wide range, including: memoirs of gay
Holocaust survivors and the emergence of the first lesbian and gay
book club in its wake homophobia in the workplace and the use of
coming-out stories to enhance workplace diversity the establishment
of a gay/straight alliance in a Salt Lake City high school that is
heavily dominated by Mormons gay literary heritage that examines
the works of Langston Hughes as well as Martin Duberman, Paul
Monette, and Edmund White in relation to the lesbian 70s creative
nonfiction about a woman's love for another woman, her lifelong
friend Provincetown's remarkable community response to the AIDS
epidemicA collection of chapters written by the colleagues and
former students of John P. De Cecco, pioneering editor of the
Journal of Homosexuality, A Sea of Stories takes its title from a
phrase Dr. De Cecco used in his keynote address to the "History and
Memory" conference at Allegheny College in 1997. This conference
sparked the idea for this collection of essays that examine the
homosexual experience through historical, psychological, and
sociological viewpoints and homosexuality in literature. These
courageous stories will assist readers to know themselves more
deeply, to identify wih others, and to interpret gay and lesbian
experiences in different narrative forms.
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