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Written by an interdisciplinary team of global experts covering
diverse research methods - including research design, research
tools, and statistical techniques - this volume focuses on advanced
research methods for anyone working in the social and behavioral
sciences. The information needed to perform research in the
laboratory, the field, or online is mapped out to provide specific
applications and tools in applying each method. The issues
surrounding reliability, validity, and obtaining consent are
explained alongside detailed descriptions of the impact of
pre-knowledge on participant behavior, the ways that researchers
unintentionally influence participants, and tips on administering
suspicion probes and debriefings. The book then lays out
bio-physiological measures, eye-tracking methods and technologies,
the construction of questionnaires, and reaction-time methodologies
without assuming too much prior knowledge. The basics of Bayesian
analysis, item response analysis, social network analysis, and
meta-analysis are also summarised as the editors combine innovative
methods and statistics to showcase how to perform quality research.
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