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As Portrayed In The Centenary And Memorial Addresses And
Proceedings Throughout The United States On Marshall Day, 1901, And
In The Classic Orations Of Binney, Story, Phelps, Waite And Rawle.
In Three Volumes.
As Portrayed In The Centenary And Memorial Addresses And
Proceedings Throughout The United States On Marshall Day, 1901, And
In The Classic Orations Of Binney, Story, Phelps, Waite And Rawle.
In Three Volumes.
The book and movie, The Da Vinci Code, are a cultural phenomenon of
the early 21st Century. The book occupied bestseller lists for
years and Newsweek magazine deemed the 2006 film version "movie of
the year" even before its release. The main storyline smeared the
Roman Catholic Church with assertions of secrecy, involvement with
murder, and a centuries-long practice of misogyny. It also claimed
that Mary Magdalene was the progenitor of the Catholic Church, the
wife of Jesus Christ, and that Jesus was not regarded as divine
during his lifetime. What may be inconsequential as "fiction" grew
more serious for Christian leadership when it became clear after
the 2003 book release that the work was challenging the belief
system of some Christian faithful. Reactivity grew on the part of
Opus Dei-- a Catholic support group depicted in the novel--and
various writings appeared on the World Wide Web attempting to
debunk the book. The web materials formed a tapestry of information
and persuasion about the Da Vinci novel and movie. In the vein of
public relations, corporations, agencies and stakeholders use
techniques of "impression management" to help negotiate and define
perceptions of an issue gone public. The present study employs
impression management as a template for understanding how "major
Christian religions online" responded, and content-analyzes the
messages put forth to deal with public perceptions of The Da Vinci
Code. What were the characteristics of these messages? How did they
compare to Church reaction toward negative popular fiction of the
past, such as 1988's The Last Temptation of Christ? How effective
was the Church in addressing public opinion? What could be done
more fruitfully in the arena of public relations? The results
indicate a generally effective information strategy was employed.
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