Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today's world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: * The growing importance of social marketing * How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels * The role of brand communities, peer-to-peer marketing and social influencers * Both a Managerial and Consumer approach to marketing Key features: * Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. * Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. * Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. * End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies' marketing strategies. Each case study has dedicated questions to encourage critical thinking. * Connect (R) resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Becoming Vaishnava in an Ideal Vedic City centers on a growing multinational community of ISKCON (International Society for Krishna Consciousness) devotees in Mayapur, West Bengal. While ISKCON's history is often presented in terms of an Indian guru 'transplanting' Indian spirituality to the West, this book focusses on the efforts to bring ISKCON back to India. Paying particular attention to devotees' failure to consistently live up to ISKCON's ideals and the ongoing struggle to realize the utopian vision of an 'ideal Vedic city', this book argues that the anthropology of ethics must account for how moral systems accommodate the problem of moral failure.

Although its beginnings can be traced back to the late 19th century, the interfaith movement has only recently begun to attract mainstream attention, with governments, religious leaders and grassroots activists around the world increasingly turning to interfaith dialogue and collective action to address the challenges posed and explore the opportunities presented by religious diversity in a globalising world. This volume explores the history and development of the interfaith movement by engaging with new theoretical perspectives and a diverse range of case studies from around the world. The first book to bring together experts in the fields of religion, politics and social movement theory to offer an in-depth social analysis of the interfaith movement, it not only sheds new light on the movement itself, but challenges the longstanding academic division of labour that confines 'religious' and 'social' movements to separate spheres of inquiry.

In a rapidly changing world, in which religious identities emerge as crucial fault lines in political and public discourse, this volume brings together multiple disciplinary perspectives in order to investigate shifting conceptions of, and commitments to, the ideals of religious pluralism. Spanning theology, sociology, politics and anthropology, the chapters explore various approaches to coexistence, political visions of managing diversity and lived experiences of multireligiosity, in order to examine how modes of religious pluralism are being constructed and contested in different parts of the world. Contributing authors analyse challenges to religious pluralism, as well as innovative kinds of conviviality, that produce meaningful engagements with diversity and shared community life across different social, political and economic settings. This book will be relevant to scholars of religion, community life, social change and politics, and will also be of interest to civil society organisations, NGOs, international agencies and local, regional and national policymakers.

Although its beginnings can be traced back to the late 19th century, the interfaith movement has only recently begun to attract mainstream attention, with governments, religious leaders and grassroots activists around the world increasingly turning to interfaith dialogue and collective action to address the challenges posed and explore the opportunities presented by religious diversity in a globalising world. This volume explores the history and development of the interfaith movement by engaging with new theoretical perspectives and a diverse range of case studies from around the world. The first book to bring together experts in the fields of religion, politics and social movement theory to offer an in-depth social analysis of the interfaith movement, it not only sheds new light on the movement itself, but challenges the longstanding academic division of labour that confines 'religious' and 'social' movements to separate spheres of inquiry.

Contents:
Chapter 1: Introduction
I. Background: 1. Some Developments in World Trade 2. The International Business Literature
II. Objectives of the Book
III. Outline of the Book
Chapter 2: Perspectives from International Business
I. Introduction
II. The Global Environment
III. Perspectives on Competition in the International Business Literature: 1. The Economic Perspective on International Competition 2. Trade Theory 3. The Industrial Organisation Perspective (Market Imperfections Theory) 4. The Transaction Cost Perspective (Internalisation Theory) 5. The Eclectic Paradigm 6. Concluding Comments on the Economic Paradigm 7. The Management Perspective on International Competition 8. International Business Strategy 9. International Organisation Structure and Managerial Processes 10.Concluding Comments on the Management Perspective on International Competition 11. A Comparison of the Economic and Management Perspectives
IV. Conclusion
Chapter 3: The Resource-based View of the Firm (RBV)
I. Introduction
II. The Origins, Orientation and Development of a Resource-Based View of the Firm: 1.The Resource-Based View in the Context of the Firm/Environment Relationship 2.The Development of the Resource-Based View Within Strategic Management
III. The Theoretical Insights of the Resource-Based View of the Firm: 1. Sustainable Competitive Advantage and Superior Performance 2. The Characteristics of Key Resources 3. Value 4. Appropriability 5. Barriers to Duplication 6. Identifying Key Resources 7. Tangible Assets 8. Intangible Assets 9. Capabilities 10. The Role of Strategic Choices by Management 11.Towards a Conceptual Model of the Resource-Based View of the Firm
IV. Empirical Assessment of the Resource-Based View
V. Conclusion
Chapter 4: Sustainable Competitive Advantage in a Global Environment
I. Introduction
II. Resources in a Global Environment: 1. Country-Specific Resources (CSRs) 2. Firm-Specific Resources (FSRs) 3. The Geographic Location of CSRs and FSRs
III. A Resource Based Model of SCA in a Global Environment: 1.Key Resources 2.Strategic Orientation 3. Sustainable Competitive Advantage and Superior Performance
IV. Research Hypotheses: 1. Key Resources and Strategic Orientation 2.Resources, Strategic Orientation and Superior Performance
V. Conclusion
Chapter 5: Competitive Advantage in the Global Automotive Components History
I. Introduction
II. Structure and Dynamics of the Automotive Components Industry: 1. The Structure of the Industry 2. The Dynamics of the Industry 3. Reasons for Selecting the Automotive Components Industry
III. The Research
IV. The Resource Pool in a Global Environment: 1. Summary Findings on the Global Resource Pool 2. Tests of Hypotheses on the Global Resource Pool
V. Resource and Strategic Orientation: 1. Summary Findings on Strategic Orientation 2. Tests of Hypotheses on Resources and Strategic Orientation 3. Tests of Hypotheses on Resource Location and Strategic Orientation
VI. The Impact of Resources on Performance: 1. Summary Findings on Performance 2.Tests of Hypotheses on Performance
VII. Conclusion
Chapter 6: Conclusions
I. Introduction
II. Sustainable Competitive Advantage in a Global Environment
III. Limitations
IV. Implications for Managers and Policy Makers
V. Research Directions: 1. The Benefits of an Interdisciplinary Approach 2.The Resource-Based View in International Business Research 3. The Future of the Resource-Based View 4. Conceptual Issues 5. Empirical Issues
VI. Conclusion
Appendix
Notes
Bibliography

In a rapidly changing world, in which religious identities emerge as crucial fault lines in political and public discourse, this volume brings together multiple disciplinary perspectives in order to investigate shifting conceptions of, and commitments to, the ideals of religious pluralism. Spanning theology, sociology, politics and anthropology, the chapters explore various approaches to coexistence, political visions of managing diversity and lived experiences of multireligiosity, in order to examine how modes of religious pluralism are being constructed and contested in different parts of the world. Contributing authors analyse challenges to religious pluralism, as well as innovative kinds of conviviality, that produce meaningful engagements with diversity and shared community life across different social, political and economic settings. This book will be relevant to scholars of religion, community life, social change and politics, and will also be of interest to civil society organisations, NGOs, international agencies and local, regional and national policymakers.

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text. Discover: A framework for digital marketing and social media that will help students navigate this rapidly changing fieldHow marketing adds value to customers and organisationsHow innovative brand positioning drives commercial successHow companies in the service sector such as Paddy Power build a loyal customer baseHow viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance

This Is A New Release Of The Original 1903 Edition.

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

This book is a facsimile reprint and may contain imperfections such as marks, notations, marginalia and flawed pages.

This scarce antiquarian book is a selection from Kessinger Publishings Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the worlds literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!