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Applied Business Statistics for Business and Management using
Microsoft Excel is the first book to illustrate the capabilities of
Microsoft Excel to teach applied statistics effectively. It is a
step-by-step exercise-driven guide for students and practitioners
who need to master Excel to solve practical statistical problems in
industry. If understanding statistics isn't your strongest suit,
you are not especially mathematically-inclined, or if you are wary
of computers, this is the right book for you. Excel, a widely
available computer program for students and managers, is also an
effective teaching and learning tool for quantitative analyses in
statistics courses. Its powerful computational ability and
graphical functions make learning statistics much easier than in
years past. However, Applied Business Statistics for Business and
Management capitalizes on these improvements by teaching students
and practitioners how to apply Excel to statistical techniques
necessary in their courses and workplace. Each chapter explains
statistical formulas and directs the reader to use Excel commands
to solve specific, easy-to-understand business problems. Practice
problems are provided at the end of each chapter with their
solutions.
The focus of this book is on providing clear word descriptions and
step-by-step Excel instructions, rather than including lots of x's
and y's everywhere. This book was written for managers and students
who may need a quick refresher on how to complete Excel analysis
without having to read pages of technical explanations. The authors
aimed at concisely defining the key concepts and providing simple
descriptions and explanations on how to use them.
Creating a powerful and impactful survey is no easy feat; even
experienced survey researchers struggle to eliminate bias and
create robust questionnaire designs. Through case studies,
real-life examples, and multiple data visualization graphics,
Conducting Survey Research offers a unique how to guide on creating
a survey. Throughout its seven chapters, the text enables readers
to build relevant, unbiased, and purposeful survey questions. The
text highlights common mistakes in survey research (e.g., using the
appropriate sample size and survey administration mode), and
demonstrates how to interpret survey data and report findings.
While numerous online survey platforms exist, the text reviews
features of some of the most popular ones to help readers decide
which best meet their needs. The world of survey research is
extensive. While this text offers a great introduction to the
survey research world, it only covers the tip of the iceberg. For
those interested in delving deeper into the topic, JAF Associates
offers onsite, on-demand, instructor-led, and self-paced learning
modules covering the content of this text, and more.
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