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The King's Baker is a metaphoric business story proving that even
in medieval times, business leaders had to innovative to stay
competitive. This light-hearted story, written for business
schools, educators, principals, mid- to top-level executives and
CEOs, is meant to start the thought process when it comes to
innovation and new ideas. Baker Bernard, otherwise known as The
King's Baker, is on a quest to reestablish his greatness as the top
baker in the king's annual competition. However, challenges arise
when tastes begin to shift in the kingdom, and as his ranking
slips, Bernard finds himself struggling to recapture first place.
His dilemma is typical of leaders who fail to anticipate and
recognize the end of a life cycle-both organizationally and
personally. In this book, Bernard's recipe for success is passed on
to you.
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