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This book is about the role of expert systems in marketing,
particularly in the consumer goods industry. Section I describes
the changing nature of consumer marketing and presents the
rationale and need for expert systems. The remainder of the book
combines a tutorial on expert systems with a series of expert
system prototypes. The tutorial material is presented in three
places. First, section II is devoted to introducing expert systems
in general. Chapter 3 provides a general introduction to the topic,
which is continued in chapter 4 where a small expert system (the
Promotion Advisor) is used to illustrate the important features of
a backward-chaining, rule-based system. The promotion theme is
extended in chapter 5 where a larger system is presented. The
material in all three of these chapters was designed as an
introduction and tutorial on the most common technology for
building applied expert systems: the backward-chaining, rule-based
inference engine. Tutorial material is also contained in the body
of the chapters that describe the prototypes. This material is
usually in the form of sample rules and a description of the
process for applying the rules. The third location of the expert
system material is in chapters that follow discussions of the
prototypes. Chapter 7 is a technical chapter on the coupling of
expert systems to traditional systems.
This Festschrift, dedicated to Manuel Hermenegildo on the occasion
of his 60th birthday, contains papers written by many of his
closest collaborators. Manuel received his Ph.D. degree in Computer
Science and Engineering from the University of Texas at Austin, and
among various positions he was an endowed chair in Information
Science and Technology at the University of New Mexico. In 2007 he
became the founding director of the IMDEA Software Institute, where
he is now a Distinguished Professor, while also a full professor at
Universidad Politécnica de Madrid (UPM).He has published more than
300 scientific publications, given numerous keynotes and invited
talks at major conferences, coordinated many national and
international projects, and served the community in major
conference roles, on journal boards, and on funding, scientific,
and research committees. Among his awards are the Julio Rey Pastor
prize in Mathematics and Information Science and Technology and the
Aritmel prize in Computer Science; he is an elected member of the
Academia Europaea; and in 2022 he was elected a Fellow of the ACM
for contributions to program analysis, verification, parallelism,
logic programming, and the IMDEA Software Institute. Throughout his
career Manuel has shown his amazing capacity for detailed work,
thoroughness, and expert contributions, along with the
interpersonal skills needed for successful collaboration, such as a
positive attitude and a sense of humor. The contributions in this
volume reflect the quality and the scope of his research interests
and mentoring successes.
This book constitutes the thoroughly refereed post-conference
proceedings of the 27th International Symposium on Logic-Based
Program Synthesis and Transformation, LOPSTR 2017, held in Namur,
Belgium, in October 2017. The 19 revised full papers were carefully
reviewed and selected from 29 submissions. In addition to the 19
revised papers, this volume includes the abstracts of the invited
talks by three outstanding speakers: Sumit Gulwani, Marieke
Huisman, and Grigore Rosu. The aim of the LOPSTR series is to
stimulate and promote international research and collaboration on
logic-based program development. LOPSTR is open to contributions in
all aspects of logic-based program development, all stages of the
software life cycle, and issues of both programming-in-the-small
and programming-in-the-large. LOPSTR traditionally solicits
contributions, in any language paradigm, in the areas of synthesis,
specification, transformation, analysis and verification,
specialization, testing and certification, composition,
program/model manipulation, optimization, transformational
techniques in SE, inversion, applications, and tools.
This book constitutes the proceedings of the 14th International
Symposium on Functional and Logic Programming, FLOPS 2018, held in
Nagoya, Japan, in May 2018. The 17 papers presented in this volume
were carefully reviewed and selected from 41 submissions. They
cover all aspects of the design, semantics, theory, applications,
implementations, and teaching of declarative programming focusing
on topics such as functional-logic programming, re-writing systems,
formal methods and model checking, program transformations and
program refinements, developing programs with the help of theorem
provers or SAT/SMT solvers, language design, and implementation
issues.
This book is about the role of expert systems in marketing,
particularly in the consumer goods industry. Section I describes
the changing nature of consumer marketing and presents the
rationale and need for expert systems. The remainder of the book
combines a tutorial on expert systems with a series of expert
system prototypes. The tutorial material is presented in three
places. First, section II is devoted to introducing expert systems
in general. Chapter 3 provides a general introduction to the topic,
which is continued in chapter 4 where a small expert system (the
Promotion Advisor) is used to illustrate the important features of
a backward-chaining, rule-based system. The promotion theme is
extended in chapter 5 where a larger system is presented. The
material in all three of these chapters was designed as an
introduction and tutorial on the most common technology for
building applied expert systems: the backward-chaining, rule-based
inference engine. Tutorial material is also contained in the body
of the chapters that describe the prototypes. This material is
usually in the form of sample rules and a description of the
process for applying the rules. The third location of the expert
system material is in chapters that follow discussions of the
prototypes. Chapter 7 is a technical chapter on the coupling of
expert systems to traditional systems.
This book presents current research in the study of the global
financial crisis. Topics discussed include banking and financial
infrastructure continuity; increasing IMF resources and the role of
Congress; analysis and policy implication of the global financial
crisis; implications for the United States and foreign and trade
policy effects.
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