0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • -
Status
Brand

Showing 1 - 1 of 1 matches in All Departments

Intellectual Property - From Creation to Commercialisation (Hardcover, New): John P. McManus Intellectual Property - From Creation to Commercialisation (Hardcover, New)
John P. McManus
R2,547 R1,932 Discovery Miles 19 320 Save R615 (24%) Ships in 12 - 19 working days

For many knowledge-intensive or technology-based start-up companies, the professional management of intellectual property (IP) is critically important. In fact, IP may be the main asset by which the value of a young company is determined and on which decisions to invest in the company are based - and so IP needs to be considered very early in the planning process. Intellectual Property: From Creation to Commercialisation provides a detailed grounding for innovators and researchers. The book starts with the source of innovation - that is, at the point where resourcefulness and creativity combine to develop new opportunities through problem-solving - and examines the critical steps that need to be carefully managed in the process surrounding the creation of IP and managing its development from concept through to exploitation. This involves the steps of identifying, capturing and assessing the value of IP. Useful recommendations for managing the transfer of IP from a research environment to the knowledge economy are provided and case studies illustrate pitfalls to watch out for. Readers can expect to gain a broad understanding of IP and the innovation process. Specifically, they will learn: > The benefits of implementing procedures to ensure that IP can be protected, managed and exploited effectively. > How to assess the most appropriate routes to market, such as licensing or sale of their IP, or establishing a spin-out company to deliver a service or product offering. > How to present a viable business case to potential funders and investors.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Coco Brown
Jenice Owens Hardcover R637 Discovery Miles 6 370
Performing Postracialism - Reflections…
Philip S S Howard Paperback R665 Discovery Miles 6 650
Full House - A Wild Cards Collection
George R. R. Martin Paperback R527 R497 Discovery Miles 4 970
Little Leader
Rachel White Hardcover R422 R395 Discovery Miles 3 950
An Inquiry Into the Scriptural Import of…
Walter Balfour Paperback R600 Discovery Miles 6 000
Says Who?
Kathy Murphy, Shami The Amazing Cockpoo Hardcover R838 Discovery Miles 8 380
Abbotsholme - 1889-1899
Cecil Reddie Paperback R1,283 R816 Discovery Miles 8 160
In Queen Mary's Gardens
Tom Morgan Paperback R175 Discovery Miles 1 750
The Relation of the Poet to His Age - a…
George Stillman Hillard Paperback R356 Discovery Miles 3 560
A Dangerous Love - A Memoir Of Love…
Karen Daniels Paperback R426 Discovery Miles 4 260

 

Partners