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Planning is a critical process when starting a new business or
introducing a new product. Market Analysis shows readers how to
execute a feasibility study for more effective planning. A
step-by-step approach leads the reader through the feasibility
analysis process and describes what needs to be done and how to do
it. Techniques and tools used in preparing a feasibility study are
emphasized and can easily be applied directly from the book to real
situations. Three sample feasibility studies are included to
demonstrate the application of tools in manufacturing, service, and
non-profit settings.Market Analysis contains all the information
needed to complete a feasibility study and a complete outline of a
business plan. It covers such important topics as strategic
management and planning, determining market size for a product or
business, analyzing costs and returns on investment for new
products and services, sources of capital for new ventures, and
analysis of competition. An annotated bibliography of sources of
data used for feasibility studies is included for quick reference.
Market Analysis is the ideal guide for all strategic planners,
market analysts, and marketing researchers. Anyone considering
starting a business or launching a new product will find this
practical book packed with invaluable information.Translated into
Chinese
Planning is a critical process when starting a new business or
introducing a new product. Market Analysis shows readers how to
execute a feasibility study for more effective planning. A
step-by-step approach leads the reader through the feasibility
analysis process and describes what needs to be done and how to do
it. Techniques and tools used in preparing a feasibility study are
emphasized and can easily be applied directly from the book to real
situations. Three sample feasibility studies are included to
demonstrate the application of tools in manufacturing, service, and
non-profit settings.Market Analysis contains all the information
needed to complete a feasibility study and a complete outline of a
business plan. It covers such important topics as strategic
management and planning, determining market size for a product or
business, analyzing costs and returns on investment for new
products and services, sources of capital for new ventures, and
analysis of competition. An annotated bibliography of sources of
data used for feasibility studies is included for quick reference.
Market Analysis is the ideal guide for all strategic planners,
market analysts, and marketing researchers. Anyone considering
starting a business or launching a new product will find this
practical book packed with invaluable information.Translated into
Chinese!
Although there is often opposition to individual wars, most people
continue to believe that the arms industry is necessary in some
form: to safeguard our security, provide jobs and stimulate the
economy. Not only conservatives, but many progressives and
liberals, support it for these reasons. Indefensible puts forward a
devastating challenge to this conventional wisdom, which has
normalised the existence of the most savage weapons of mass
destruction ever known. It is the essential handbook for those who
want to debunk the arguments of the industry and its supporters:
deploying case studies, statistics and irrefutable evidence to
demonstrate they are fundamentally flawed, both factually and
logically. Far from protecting us, the book shows how the arms
trade undermines our security by fanning the flames of war,
terrorism and global instability. In countering these myths, the
book points to ways in which we can combat the arms trade's
malignant influence, reclaim our democracies and reshape our
economies.
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