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Culture Smart guides help travellers have a more meaningful and
successful time abroad through a better understanding of the local
culture. Chapters on values, attitudes, customs, and daily life
will help you make the most of your visit, while tips on etiquette
and communication will help you navigate unfamiliar situations and
avoid faux pas.
Culture Smart provides essential information on attitudes, beliefs
and behavior in different countries, ensuring that you arrive at
your destination aware of basic manners, common courtesies, and
sensitive issues. These concise guides tell you what to expect, how
to behave, and how to establish a rapport with your hosts. This
inside knowledge will enable you to steer clear of embarrassing
gaffes and mistakes, feel confident in unfamiliar situations, and
develop trust, friendships, and successful business relationships.
Culture Smart offers illuminating insights into the culture and
society of a particular country. It will help you to turn your
visit-whether on business or for pleasure-into a memorable and
enriching experience. Contents include:
* customs, values, and traditions
* historical, religious, and political background
* life at home
* leisure, social, and cultural life
* eating and drinking
* do's, don'ts, and taboos
* business practices
* communication, spoken and unspoken
"Culture Smart has come to the rescue of hapless travellers."
"Sunday Times Travel
.".". the perfect introduction to the weird, wonderful and
downright odd quirks and customs of various countries." "Global
Travel
.".".full of fascinating-as well as common-sense-tips to help you
avoid embarrassing faux pas." "Observer
.".".as useful as they are entertaining." "Easyjet Magazine
.".".offer glimpses into the psyche of a faraway world." "New York
Times"
Today the theory of evolution by natural selection and the science
of genetics are the twin keys to our understanding of how life on
earth came about. Yet when an English naturalist called Charles
Darwin first published his ideas in 1859 in a book called "On the
Origin of Species" the world was horrified at the notion of a
changing creation without the intervention a Creator. By contrast,
when a few years later an obscure Moravian monk, Gregor Mendel,
published the results of his experiments in genetics the world
failed to notice
John Scotney's new book explains just what these two great men had
discovered and follows the amazing development of this seminal idea
from the decade when it turned the world on its head to the present
time and the unravelling of the human genome. It describes how the
first dinosaur fossils were believed to be the bones of giants and
how little by little the ongoing story of living creatures has been
assembled until we can see the thread of life running from
single-cell microorganisms to primates like ourselves, and why most
ancient creatures died out and some survive to this day. Indeed we
still carry vestiges of former life forms in our bodies and it is
said that ancient seas flow in our blood. Anatomy, taxonomy,
chemistry, geology, archaeology, and embryology have all had a part
in this remarkable detective story, and even the Cold War became
involved when the followers of Mendel in the West were confronted
by those of Lamarck in China and Russia. Modern evolutionary theory
is shown to be a synthesis of many scientific fields and the
product both of years of tireless work and of sudden imaginative
leaps.
"The Theory of Evolution" conveys the excitement of this
fundamental discovery and gives an insight into the way scientific
enquiry and debate continue to shape our world.
SIMPLE GUIDES: SCIENCE
"
Simple Guides: Science" are user-friendly introductions to the
great scientific discoveries of the world. Written by experts in
the field, they offer the general reader simple and engaging
descriptions of key developments and breakthroughs in different
fields of science and technology.
- "Simple Guides: Science" are written in a clear, informal style,
using plain, non-technical language to provide accessible
introductions to complex scientific theories.
- Organized both by theme and chronologically, the books link the
major breakthroughs to the lives of their discoverers and
inventors.
- The clear structure and design enable the general reader to grasp
essentials easily.
- These guides will appeal to readers with no specific scientific
knowledge, yet with a thirst to know more about the world we live
in.
- The scientific developments and theories are brought to life by
descriptions of their social contexts; not only the breakthroughs
are described, but also their impact on society and the human story
behind the scientists.
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