As competition increases, the relevance of banks and their share of the entire U.S. financial system is declining. Banks have moved from a majority to a minority position in the financial marketplace. The ultimate success or failure of banks will rest on their ability to relate meaningfully to the consuming public. Banking Redefined explores the major problems and challenges facing the banking industry and their impact on the bank franchise. Banking Redefined begins with a review of the major changes in the banking industry and how certain banks were able to expand their franchises to a SuperRegional level. It discusses risks these banks took in developing the opportunities that played major roles, and how they viewed certain situations - what some banks saw as a threat, others viewed as life saving. Banking Redefined provides an important review of in-depth commentary on the rise of the SuperRegionals, a new picture of this ever changing industry, possibilities of the future and how to make the transition, case studies of best and most notable SuperRegionals, and bank's changing franchises.