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'Why can't museums be more like films?' thought eleven-year-old
John Sunderland whilst truanting from double maths incognito in his
school gabardine and cap in a Yorkshire city museum. That idea
simmered for 23 years throughout his multi-media design career
during which he created the legendary iconic cartoon character
'Dusty Bin' of 3*2*1, the Yorkshire Television quiz game show, and
made films with Kenny Everett. Then, unexpectedly, his path led to
the Vikings of York. There, against all odds, he became Project
Designer of the original Jorvik Viking Centre. His bold
interpretation of York Archaeological Trust's original concept
based on their incredible finds from the Coppergate dig transported
visitors 1,000 years back in time immersing them in a captured
moment one afternoon in the busy streets of the great Viking city,
Jorvik. This revolutionary approach to the interpretation of York's
Viking history had an immediate and lasting impact on the way
Britain's cultural heritage would be presented from then on. In
this humorous heart-warming memoir, the author takes us on the up
and down journey of how, without any previous museum design
experience, he and a uniquely talented hand-picked team came to
design and build the first ever populist archaeological exhibition
in Britain. This is a story loaded with Yorkshire wit that reveals
how the author used intuitive creative thinking to put visitors
inside the story instead of on the outside looking in. Finally, a
museum more like a film, and a lot more fun. 'I couldn't put it
down.' Francis Pryor, archaeologist, author and Time Team presenter
'The opening of the Jorvik Viking Centre was a watershed moment in
the history not only of archaeological heritage management but also
of archaeology itself. The buzz among the global community of
archaeologists was immediate.' - Douglas C. Comer, Ph.D., RPA,
Co-President, ICOMOS International Scientific Committee on
Archaeological Heritage Management (ICAHM) 'A witty, honest
account... hugely entertaining and informative... fascinating
behind-the-scenes insight' - John Oxley, FSA, City Archaeologist,
City of York Council '(A)n amusing... thoroughly readable revealing
story of the ride of John's] life, including the bumpy bits.' -
Colin C. Pyrah OBE
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